All posts tagged Mercedes Benz

The Absolute Worst 2013 Super Bowl Ads

Here are our staff picks for the 2013 Super Bowl ads that really fell flat or missed the mark in some way.   JP: Wonderful Pistachios, “Get Crackin” Don’t get me wrong, I love pistachios. I love them shelled. I love them salted. I love pistachio butter on a warm croissant with some apricot jelly… [...]

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by on February 5, 2013  •  Permalink
Posted in Have you seen?, Our Favorite Super Bowl Spots
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Posted by Vin DiGioia on February 5, 2013

http://mascola.com/insights/the-absolute-worst-2013-super-bowl-ads/

How Some Top Luxury Brands Got Their Names

Have you ever wondered how some of the top luxury brands in the world got their names?  Take a look at the list below – you’ll be surprised at how some of them came to be. Audi – Based on the surname of company founder August Horch, which means “hear” in German. “Audi” is the [...]

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by on September 13, 2012  •  Permalink
Posted in Can you believe?
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Posted by Vin DiGioia on September 13, 2012

http://mascola.com/insights/how-some-top-luxury-brands-got-their-names/

Retro Ad of the Week: Mercedes-Benz 220 (1959)

Showing a group of well-heeled blue bloods sipping afternoon tea – a completely foreign concept to middle-class America in the 1950′s – is one way of subtly letting the average consumer know your product is not intended for him…   In contrast, today’s luxury automobile ads are still aspirational, without appearing so far out of reach [...]

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by on August 3, 2012  •  Permalink
Posted in Retro Ad of the Week
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Posted by Vin DiGioia on August 3, 2012

http://mascola.com/insights/retro-ad-of-the-week-mercedes-benz-220-1959/

Which Luxury Brands Are on Twitter

Versace. Gucci. Mark Jacobs. What do these brands have in common besides their astronomically high price tags? Twitter accounts. However, as Michelle Yue noted in a previous post, simply having a social media presence does not guarantee success. Orphaned or intern-run accounts, (no offense to interns) can be extremely detrimental to the brand. Here is [...]

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by on August 30, 2011  •  Permalink
Posted in Have you seen?
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Posted by meghan miller on August 30, 2011

http://mascola.com/insights/which-luxury-brands-are-on-twitter/