It’s official. This year Black Friday shoppers spent more money than last year. Retailers like Wal-Mart and Best Buy also opened their doors earlier (think 10 PM on Thanksgiving night) to accommodate shoppers who wanted to get a little Christmas shopping done even before Black Friday came. According to ShopperTrack, which measures store and shopping [...]
All posts tagged media push
Black Friday Media Build-Up Pays Off for Advertisers
Posted by Greg Davis on December 1, 2011
http://mascola.com/insights/black-friday-media-build-up-pays-off-for-advertisers/
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