TED.com seems to think so. If you’ve watched any of their video lectures, you’ve probably noticed that they are one of the few places online that does not force the viewer to sit through a 15- or 30-second advertisement before their video starts, and it does not have ads overlaid on the content while it is [...]
All posts tagged mascola group
Does Long Format Video Work for Online Ads?
Posted by Nick Healy on February 14, 2012
http://mascola.com/insights/does-long-format-video-work-for-online-ads/
The Worst Identities of 2011
Ever since 2008, the blog Brand New has put forth 2 lists at the end of the year pulling from the identity redesign critiques they write. The Best and The Worst Identities of the year. This year’s version of the Worst Identities has been released and on December 26th the Best list will be published. [...]
Posted by Nick Healy on December 22, 2011
http://mascola.com/insights/the-worst-identities-of-2011/
Fine Artists as Pitchmen?
With the 2011 Art Basel gala in full swing this week in Miami, all of the pieces being sold for high prices, and artists being “discovered” I can’t help but think about how the modern art movement has influenced the world of advertising and vice versa. Throughout advertising’s lifespan artists, like celebrities, have been attached [...]
Posted by Nick Healy on December 9, 2011
http://mascola.com/insights/fine-artists-as-pitchmen/
The Importance of How You Display Information
Too often I cringe when I see an annual report or a website that has taken a chart or graph straight from Excel and dropped it into their layout. This is especially painful when the rest of the design’s details have been paid so much attention to. This is wrong to me for a number [...]
Posted by Nick Healy on October 28, 2011
http://mascola.com/insights/the-importance-of-how-you-display-information/
Things Real People Don’t Say About Advertising
I came across the Tumblr Page Things Real People Don’t Say About Advertising yesterday thanks to the weekly design round-up, Liquid Treat. This page is a funny mash-up of cheesy stock images and the silly “quotes” only people in the marketing industry will truly understand. If you’ve ever spent time digging through stock photo [...]
Posted by Nick Healy on September 20, 2011
http://mascola.com/insights/things-real-people-dont-say-about-advertising/
The one thing you shouldn’t cut in a struggling economy.
As the economy continues to struggle upward, luxury brands still need to find ways to increase their bottom line. And some of them make the big mistake of cutting sales staff. To this, we say (as emphatically as we can without exclamation points): wait, stop, don’t. One of many things Milton Pedraza, CEO of the [...]
Posted by Nick Healy on April 9, 2011
http://mascola.com/insights/the-one-thing-you-shouldn%e2%80%99t-cut-in-a-struggling-economy/
Can you believe Facebook may soon get even more Big Brotheresque?
Testing is in the works of an algorithm that will enable brands to immediately target a Facebook user based on what they say in their status update or post on someone’s wall. So if you pronounce “I need a vacation,” a flurry of hotel, airline and destination ads could pop up in response. Helpful or [...]
Posted by main admin on April 6, 2011
http://mascola.com/insights/can-you-believe-facebook-may-soon-get-even-more-big-brotheresque/
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