For years, Apple has had its sights set on the living room as the next technological frontier ripe for a revolution. Speculation of an advanced iTV has been long-rumored, and in one of his final interviews with writer Walter Isaacson, Steve Jobs even spoke of his plan to create an integrated television set that would [...]
All posts tagged marketing
The Apple / Microsoft Battle Moves into the Living Room
Posted by John Paul Grego on June 3, 2013
http://mascola.com/insights/electronics-marketing-apple-vs-xbox-one/
So What’s This Vine Thing All About?
It’s been nearly one month since Twitter announced their new short video tool, Vine, and it’s already weaving its way into pop culture and marketing plans alike. Apparently the video version of 140 characters is a 6-second, looping video. And while one might first liken them to the animated gif, leveraging the masses of Twitter with this [...]
Posted by Lauren Leitch on February 26, 2013
http://mascola.com/insights/so-whats-this-vine-thing-all-about/
You’re the CEO – Get a Handle on Marketing
Much has been written on the growing disconnect between the C-Suite and the marketing strategies within most companies. The pressure from stockholders, investors, and customers continues to drive the CEO to focus on immediate profits, company growth, and price-pressure. That’s understandable. While the life of a highly compensated corporate leader may seem rosy, the pressures [...]
Posted by Chuck Mascola on February 12, 2013
http://mascola.com/insights/youre-the-ceo-get-a-handle-on-marketing/
Can Good Marketing Save Golf?
In a recent interview with Sirius XM’s PGA Tour Radio, Stephen Johnston, Principal of Global Golf Advisors, a highly specialized consulting firm focused on golf, private club, real estate, and resort businesses, made a statement that shocked me and got me thinking about what might be going wrong with the marketing of the golf industry [...]
Posted by Greg Davis on January 17, 2013
http://mascola.com/insights/can-good-marketing-save-golf/
The Importance of the Brand Standards Guide
Whether you’re a Marketing Manager or CMO, for a 10-person company or a Fortune 500, if your brand doesn’t have a Standards Guide then you need to develop one – immediately. Today more than ever, you need to be able to point to a set of rules for how you communicate to the world beyond [...]
Posted by Nick Healy on December 6, 2012
http://mascola.com/insights/the-importance-of-the-brand-standards-guide/
Time Out to Reflect on Big Ideas
All too often we get too caught up in day-to-day life to take a few minutes, an hour, or even an entire day to stop everything and focus on what is driving our business and discovering “why” it is we do the things we do as a company. Companies seldom take the time to look [...]
Posted by Greg Davis on November 27, 2012
http://mascola.com/insights/time-out-to-reflect-on-big-ideas/
What B2B Marketers and UHNW Marketers Can Learn from Each Other
I recently read an article on Forbes called Marketing to the Super-Rich that advised brands to be thought leaders in their categories and to target influencers of UHNW consumers like wealth managers or their family office. This got me to thinking about how a lot of tactics for targeting the ultra-wealthy are similar to those one [...]
Posted by Lauren Leitch on November 1, 2012
http://mascola.com/insights/what-b2b-marketers-and-uhnw-marketers-can-learn-from-each-other/
Why Attractions Need to Sacrifice Their Sacred Cows
Almost all attractions, events, and destinations have what we like to call sacred cows – certain newspapers, local magazines, broadcast stations, and tons of other vendors to which they commit a certain (usually rather large) amount of their marketing budget each year. I get it. These relationships are important. These are possibly the people that [...]
Posted by Michelle Yue on October 26, 2012
http://mascola.com/insights/why-attractions-need-to-sacrifice-their-sacred-cows/
Do You Need to Have Employer Branding?
The short answer is “yes”. Here’s the long one: The term “employer branding” has been around since the 1990′s, but most marketing professionals would be hard pressed to define the term 20 years later. Simply put, employer branding is the image an employer projects to their current employees, prospective employees, and through those people, to [...]
Posted by Chuck Mascola on October 25, 2012
http://mascola.com/insights/do-you-need-to-have-employer-branding/
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