All posts tagged marketing strategy

Will Operation Apology Work for JCPenney?

By now you’ve probably seen the commercial that embodies the latest JCPenney advertising strategy: ask for forgiveness. After over a year of ad-campaign-personality-disorder and recent turmoil in upper management, it looks like JCPenney is ready to take a step back in order to correct itself. And, it just might work. First off, they have identified and acknowledged [...]

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by on May 6, 2013  •  Permalink
Posted in Have you seen?
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Posted by Lauren Leitch on May 6, 2013

http://mascola.com/insights/jcpenney-advertising-strategy-apology/

A Moment of Marketing Clarity: Marketing + Innovation

“Because the purpose of business is to create a customer, the business enterprise has two — and only two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker

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by on November 8, 2012  •  Permalink
Posted in A Moment of Marketing Clarity
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Posted by Vin DiGioia on November 8, 2012

http://mascola.com/insights/a-moment-of-marketing-clarity-marketing-innovation/

The Video and Social Campaign That Blow All Others Out of the Water

When looking around at all the brands in the market today, there seems to be a very unfortunate problem with a lot of their marketing. They tend to fall into the usual routine of making fun of their competition, touting their benefits as if they are the best thing since sliced bread, or just in [...]

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by on October 19, 2012  •  Permalink
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Posted by Nick Healy on October 19, 2012

http://mascola.com/insights/the-video-and-social-campaign-that-blow-all-others-out-of-the-water/

A Good Car Dealer TV Spot?

Car dealers are notorious for their overacted, low, low, low-budget TV spots. That is why the new Montesi Volkswagen commercial really caught my eye. While passing by the TV in my living room, I saw the grounds of Quinnipiac University, a nearby college, on screen. Then I saw Sugar, a Connecticut shoreline bakery of Cup Cake Wars [...]

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by on June 29, 2012  •  Permalink
Posted in Have you seen?
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Posted by Lauren Leitch on June 29, 2012

http://mascola.com/insights/a-good-car-dealer-tv-spot/

Do Executives Care If Social Media Is In Their Marketing Mix?

A recent study revealed in eMarketer showed that while the majority of company execs feel that a Social Media Strategy is necessary, an alarming number don’t see Social as a top strategic priority for their business. The survey determined that 80% of companies with at least 100 employees or more will use social networks to [...]

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by on July 26, 2011  •  Permalink
Posted in Can you believe?, Have you considered?, Have you read?
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Posted by Greg Davis on July 26, 2011

http://mascola.com/insights/do-executives-care-if-social-media-is-in-their-marketing-mix/

The King Is Dead

First, The Clown. Now, The King. The fast food mascots are falling faster than the french fries at the fast food giants. Mickey Dee’s has sent our beloved Ronald out to pasture as they try to prove that they’re not guilty of hawking fat-laden crap to our kids disguised as “happy meal” toys.  Now, arch-rival [...]

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by on June 7, 2011  •  Permalink
Posted in Have you heard?, Have you read?
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Posted by Chuck Mascola on June 7, 2011

http://mascola.com/insights/the-king-is-dead/