The task of coming up with new promotions and marketing efforts can be a lot of fun. But when it comes down to it, the goal is to initiate programs that will ultimately be successful, whether that means gaining new customers or making more money. If you’re on the hunt for your brand’s next big [...]
All posts tagged Macy’s
Is Christmas Commercialism Such a Bad Thing?
It happens every year. The Christmas decor and merchandise start creeping into the department stores and the holiday TV spots start airing. Many say it creeps earlier and earlier every year. There is one store though that refuses to give way to the holiday push until it’s official. Haute department store Nordstrom puts it’s Jimmy Choo-clad foot down and [...]
Posted by Lauren Leitch on November 25, 2011
http://mascola.com/insights/is-christmas-commercialism-such-a-bad-thing/
Luxury Retailers, Watch Your Backs
The other day I saw an article about how Macy’s flagship store on Herald Square will have a whole new floor devoted to luxury. Really, a whole floor? I remember when the entire store was actually considered high-end. Not high-end like Bloomies or Nordstrom, but not too far behind. Now they are more like Filene’s Basement used to [...]
Posted by Michelle Yue on November 8, 2011
http://mascola.com/insights/luxury-retailers-watch-your-backs/
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