All posts tagged luxury travel

Luxury Marketing / Retro Ad of the Week: Hartmann Wardrobe Trunks, 1920

How do you take a hollowed out piece of wood framed in steel and sell it to wealthy consumers? Like this: In case you can’t read the body copy, it reads: Travelers who value luxury, comfort and quiet distinction place their certain dependence upon the Hartmann Wardrobe Trunk. Not exactly copy brilliance, but simple and [...]

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by on April 19, 2013  •  Permalink
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Posted by Michelle Yue on April 19, 2013

http://mascola.com/insights/retro-ad-of-the-week-hartmann-wardrobe-trunks/

Luxury Travel Goes Even Greener

It’s no surprise that affluent vacation-goers are taking the environment into account when planning their getaways. These influential, early adopters have helped bring environmental consciousness to the forefront of traveling minds around the globe. As a result, an eco-conscious standard of luxury travel has been embraced. Green accommodations and amenities are not only accessible, but are often expected [...]

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by on July 25, 2012  •  Permalink
Posted in Have you considered?
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Posted by Kaitlin Randall on July 25, 2012

http://mascola.com/insights/luxury-travel-goes-even-greener/

Retro Ad of The Week: Bahama Out Islands, 1968

Targeted directly at harried New Yorkers, I think this ad is almost perfect for its time. For any time, really. I look at it, and I want to be the girl in the ad. Not just because she looks better in a bikini than I do, but because she hasn’t a care in the world. [...]

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by on May 31, 2012  •  Permalink
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Posted by Michelle Yue on May 31, 2012

http://mascola.com/insights/retro-ad-of-the-week-bahama-out-islands-1968/

Paradise Lost: How Are Travel Agencies Staying Viable?

Recently my fiancée and I were doing research on potential honeymoon destinations. After scouring the Internet for days, we decided to enlist the help of an experienced travel agent to recommend some locations we might want to consider for our trip. As you might imagine, many travel agencies have been suffering ever since the advent [...]

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by on February 13, 2012  •  Permalink
Posted in Can you believe?, Have you considered?
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Posted by Greg Davis on February 13, 2012

http://mascola.com/insights/paradise-lost-how-are-travel-agencies-staying-viable/

How Gen Y Looks at Luxury Travel

Experts say that the Luxury Travel industry is on the verge of a boost from Eat, Pray Love style travelers. According to a report on the recent International Luxury Travel Market conference in Cannes, France, the age of luxury travelers has been trending downward and those travelers are interested in cultural experiences and locations like Bangkok and Guangzhou rather than Paris and [...]

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by on January 10, 2012  •  Permalink
Posted in Have you considered?
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Posted by Lauren Leitch on January 10, 2012

http://mascola.com/insights/how-gen-y-looks-at-luxury-travel/

Retro Ad of the Week: Delta Airlines (1962)

“The air line with the BIG JETS.” Apparently sized mattered so much back in ’62 that all caps were necessary. If Delta only knew how much bigger their route map would be 50 years later. FUN FACT: Delta was formed in 1924 as an aerial crop dusting operation called Huff Daland Dusters, Inc. (Source: Wikipedia)

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by on January 5, 2012  •  Permalink
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Posted by Vin DiGioia on January 5, 2012

http://mascola.com/insights/retro-ad-of-the-week-delta-airlines-1962/

Retro Ad of the Week: Grace Line Cruises (1948)

Luxury cruising to exciting destinations – though you could never tell from the photo in this ad! This photo could have been taken in any parlor or sitting room. Which begs the question: is luxury cruising about the destinations or the onboard experience? And what is the best way to find the perfect balance of [...]

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by on November 1, 2011  •  Permalink
Posted in Retro Ad of the Week
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Posted by Vin DiGioia on November 1, 2011

http://mascola.com/insights/retro-ad-of-the-week-grace-line-cruises-1948/

Retro Ad of the Week: South Africa Tourism (1957)

The advertisers here use the image of a small child to disarm people’s fears of the untamed wilds of the “Dark Continent” while still remaining exotic enough to pique the reader’s interest into considering a vacation to this far off land. You’ll notice the contrast to the 1937 ad below, which makes no reference (visually or [...]

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by on October 3, 2011  •  Permalink
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Posted by Vin DiGioia on October 3, 2011

http://mascola.com/insights/retro-ad-of-the-week-south-africa-tourism-1957/

Will Disney’s Golden Oak Development Break the Luxury Real Estate Slump?

With real estate struggling along (even in the luxury sector, despite reports to the contrary), can The Mouse convince the wealthy to buy their (4th or 5th) dream home right next to Cinderella’s Castle? Here’s the concept: an all-luxury residential community within the Walt Disney World Resort property in Central Florida. The community, called Golden [...]

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by on June 30, 2011  •  Permalink
Posted in Have you read?, Have you seen?
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Posted by Greg Davis on June 30, 2011

http://mascola.com/insights/will-disneys-golden-oak-development-break-the-luxury-real-estate-slump/

Have you seen any wealthy women?

Forbes recently announced its list of Fictional 15 – richest fictional characters. Alongside that are the lists of the world’s billionaires and the richest people in the U.S. As a marketer I was looking for the commonalities between the wealthiest of the wealthy and the one unifying trait was that they were all (ok, mostly [...]

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by on April 26, 2011  •  Permalink
Posted in Have you seen?
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Posted by Caryl Behmoiras on April 26, 2011

http://mascola.com/insights/have-you-seen-any-wealthy-women/