For the majority of the population, Black Friday is an opportunity to score awesome deals on anything from enormous flat screen TVs to the latest kids’ toys to the latest styles. Starting at midnight on Thursday, anything you might find at the likes of Target or Best Buy or Macy’s is fair game. For your [...]
All posts tagged luxury brands
Black Friday Is a Different Ball Game for Luxury Brands
Posted by Kaitlin Randall on November 20, 2012
http://mascola.com/insights/black-friday-is-a-different-ball-game-for-luxury-brands/
Hotel Del, You Can Kiss My $300 Goodbye
When you’re a famous seaside resort in California, $300 a year may seem like peanuts. But for me, it’s an extravagance. It is one of the few luxuries I allow myself regularly – not a night at the Hotel del Coronado, which is 3,000 miles away, but the scent of Hotel del Coronado. More specifically, [...]
Posted by Michelle Yue on November 14, 2012
http://mascola.com/insights/hotel-del-you-can-kiss-my-300-goodbye/
How Some Top Luxury Brands Got Their Names
Have you ever wondered how some of the top luxury brands in the world got their names? Take a look at the list below – you’ll be surprised at how some of them came to be. Audi – Based on the surname of company founder August Horch, which means “hear” in German. “Audi” is the [...]
Posted by Vin DiGioia on September 13, 2012
http://mascola.com/insights/how-some-top-luxury-brands-got-their-names/
Mercedes Owners Win Big at the U.S. Open
They say jealousy is the sincerest form of flattery. In marketing it’s the Holy Grail. It’s one thing to make a consumer desire your product, but making consumers jealous of those who already own your product is an achievement few brands can claim. For example, I love Oreos, but I’ve never once seen someone else [...]
Posted by John Paul Grego on September 10, 2012
http://mascola.com/insights/mercedes-owners-win-big-at-the-u-s-open/
Luxury Brands Rock Instagram
A recent study done by Simply Measured, a company specializing in social media analytics, reported that 40% of Top Brands (Interbrand’s Top 100) are using Instagram. What’s more, the most active brands on the list are luxury brands. It’s not surprising that brands like BMW, Hermes and Tiffany have found an affinity for a social media vehicle that centers around [...]
Posted by Lauren Leitch on August 20, 2012
http://mascola.com/insights/luxury-brands-rock-instagram/
Outdoor: Everybody Sees It, Even the Rich
When it comes to reaching the wealthy, luxury brands are often careful about who is seeing their message. Because of this, print tends to be a very significant part of a luxury brand’s media buy, due to the ability to target niches and groups of especially wealthy people. And while many affluent brands are taking [...]
Posted by Lauren Leitch on June 20, 2012
http://mascola.com/insights/outdoor-everybody-sees-it-even-the-rich/
Lower Income Affluents: They’re Baaaack!
If you own or run a hotel, cookware company, fashion house, or a restaurant, you may be nodding your head in agreement. According to Unity Marketing, these are the places where spending has been up this year among what they call HENRYs (High Earners Not Rich Yet) — those with incomes from $100,000 to $249,000. [...]
Posted by Michelle Yue on May 29, 2012
http://mascola.com/insights/lower-income-affluents-theyre-baaaack/
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