All posts tagged luxury brand

Can Luxury Brands Save Foxwoods?

Bingo! That handbag you always wanted, that vacation, world-class entertainment, and gaming without having to take a trip to Vegas. That is what the western hemisphere’s largest resort/casino, Foxwoods, is hoping will soon take shape in the woods of Southeastern Connecticut. The 20-year-old Mashantucket Indian Tribe operated resort/casino has in the works an 85-store outlet [...]

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by on June 7, 2012  •  Permalink
Posted in Have you heard?, Have you read?, Have you seen?
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Posted by Greg Davis on June 7, 2012

http://mascola.com/insights/can-luxury-brands-save-foxwoods/

Luxury Watches and Threads on a Man Named ‘Bubba’?

PGA Tour championship golfer, and the latest champion of The Masters, Bubba Watson has been slowly changing the face of the game, partially through his shot making ability, partially through his open, honest emotional persona, and part through his fashion. Yes, fashion. The three-time Tour winner is sponsored by club-maker Ping (www.ping.com), designer apparel brand, [...]

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by on May 22, 2012  •  Permalink
Posted in Can you believe?, Have you heard?, Have you seen?
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Posted by Greg Davis on May 22, 2012

http://mascola.com/insights/luxury-watches-and-threads-on-a-man-named-bubba/

Retro Ad of the Week: Cadillac (1928 & 1962)

It’s interesting to look at how brands evolve over the years. Here we have a 1928 Cadillac ad that focuses on the details and performance benefits of the car. Then, 34 years later, you see the evolution of a luxury brand as it taps into the emotions of its audience – the rush you get when you pull [...]

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by on December 28, 2011  •  Permalink
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Posted by Michelle Yue on December 28, 2011

http://mascola.com/insights/retro-ad-of-the-week-cadillac-1928-1962/

VIP Treatment at Foxwoods’ High Rollers?

Not unless you’re Kim Kardashian, who helped promote the luxury bowling establishment on opening day in October of 2010. Yesterday we had the Mascola Christmas Party at Foxwoods and were planning to play several games at High Rollers. It’s a swanky joint, especially for a bowling alley. Modern, comfortable furniture, crystal chandeliers, nice bar in [...]

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by on December 16, 2011  •  Permalink
Posted in Can you believe?
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Posted by Michelle Yue on December 16, 2011

http://mascola.com/insights/vip-treatment-at-foxwoods-high-rollers/

Retro Ad of the Week: Louis Vuitton (1986)

In the world of luxury goods, it is rare to find an advertisement that doesn’t place most of its focus on the sheer beauty of the product. This ad from 1986 reminds us of the unmistakable quality and craftsmanship that have long been the hallmarks of Louis Vuitton products. FUN FACT: In 2010, Louis Vuitton was ranked [...]

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by on December 13, 2011  •  Permalink
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Posted by Vin DiGioia on December 13, 2011

http://mascola.com/insights/retro-ad-of-the-week-louis-vuitton-1986/

Versace at H&M: Mistake or Smart Move?

From the time Elizabeth Hurley wore That Dress to make Versace a household name to J-Lo’s more recent Jungle Dress and pretty much everything Sir Elton John wears, this brand has been the elite of high fashion for years. Now, Milan’s most revered fashion brand is heading to a mid-level retailer near you. H&M, the IKEA of fashion, will soon [...]

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by on November 11, 2011  •  Permalink
Posted in Can you believe?, Have you seen?
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Posted by Lauren Leitch on November 11, 2011

http://mascola.com/insights/versace-at-hm-mistake-or-smart-move/

What Your Hold Music Says About Your Brand

If your service standards are as high as any luxury brand’s should be, no one should be waiting on hold for anyone in your organization for too long. But let’s face it, sooner or later, everyone has to put a customer or two on hold. And what those customers hear while they’re waiting can leave a [...]

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by on September 28, 2011  •  Permalink
Posted in Have you considered?
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Posted by Michelle Yue on September 28, 2011

http://mascola.com/insights/what-your-hold-music-says-about-your-brand/

Social Media: A Major Influence on Habits of the Super-Affluent

A recent study on the purchasing habits of high net worth individuals showed that “comments or information gathered from social media” had significant impact on: Websites they visited (59%) Retail stores they shopped in (56%) Designer brands they bought (57%) Basically what that means is more than half of the affluent individuals surveyed are seeing [...]

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by on September 21, 2011  •  Permalink
Posted in Have you read?
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Posted by Vin DiGioia on September 21, 2011

http://mascola.com/insights/social-media-a-major-influence-on-habits-of-the-super-affluent/

Summertime: When Luxury Brands Can Relax

Not in their marketing efforts of course. What I mean is – it’s the perfect time to get outside, loosen up a bit and say hello to the affluent and aspiring affluent as they lounge, dine, and socialize in our beautiful parks - and show them that your brand can let its hair down a bit. Opportunities abound in places you might [...]

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by on June 14, 2011  •  Permalink
Posted in Have you considered?
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Posted by Michelle Yue on June 14, 2011

http://mascola.com/insights/summertime-when-luxury-brands-can-relax/

Is mocking the affluent the new way to advertise?

I’ve noticed a new trend with mass consumer brands – mocking the lifestyle of the ultra-affluent. Kia’s new print advertisement and Direct TV’s televisions spots (second spot here) show extremely over-the-top wealth. The basic premise is, I have the money to buy anything (even a miniature giraffe) but on certain items I would rather spend [...]

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by on May 5, 2011  •  Permalink
Posted in Have you considered?, Have you seen?
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Posted by Nick Healy on May 5, 2011

http://mascola.com/insights/is-mocking-the-affluent-the-new-way-to-advertise/

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