All posts tagged Louis Vuitton

Retro Ad of the Week: Louis Vuitton (1986)

In the world of luxury goods, it is rare to find an advertisement that doesn’t place most of its focus on the sheer beauty of the product. This ad from 1986 reminds us of the unmistakable quality and craftsmanship that have long been the hallmarks of Louis Vuitton products. FUN FACT: In 2010, Louis Vuitton was ranked [...]

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by on December 13, 2011  •  Permalink
Posted in Retro Ad of the Week
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Posted by Vin DiGioia on December 13, 2011

http://mascola.com/insights/retro-ad-of-the-week-louis-vuitton-1986/

Which Luxury Brands Are on Twitter

Versace. Gucci. Mark Jacobs. What do these brands have in common besides their astronomically high price tags? Twitter accounts. However, as Michelle Yue noted in a previous post, simply having a social media presence does not guarantee success. Orphaned or intern-run accounts, (no offense to interns) can be extremely detrimental to the brand. Here is [...]

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by on August 30, 2011  •  Permalink
Posted in Have you seen?
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Posted by meghan miller on August 30, 2011

http://mascola.com/insights/which-luxury-brands-are-on-twitter/

The Rise of Secondhand Luxury, and What It Means for Affluent Brands

Looking good has its price. And when it comes to high fashion, that price is often marked up about 300%. Average consumers have historically gone to extreme measures to capture the couture look, while working with a McDonald’s budget. Some venture to Canal St. to purchase the best knockoff handbags $30 can buy. Others take [...]

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by on May 31, 2011  •  Permalink
Posted in Have you considered?, Have you seen?
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Posted by John Paul Grego on May 31, 2011

http://mascola.com/insights/the-rise-of-secondhand-luxury-and-what-it-means-for-affluent-brands/