All posts tagged jewelry

Lower Income Affluents: They’re Baaaack!

If you own or run a hotel, cookware company, fashion house, or a restaurant, you may be nodding your head in agreement. According to Unity Marketing, these are the places where spending has been up this year among what they call HENRYs (High Earners Not Rich Yet) — those with incomes from $100,000 to $249,000. [...]

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by on May 29, 2012  •  Permalink
Posted in Have you considered?, Have you heard?, Have you read?
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Posted by Michelle Yue on May 29, 2012

http://mascola.com/insights/lower-income-affluents-theyre-baaaack/

Retro Ad of the Week: Bulova Watches (1958)

FUN FACT: Bulova paid $9 for the world’s first television commercial, a July 1, 1941, placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.

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by on November 21, 2011  •  Permalink
Posted in Retro Ad of the Week
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Posted by Vin DiGioia on November 21, 2011

http://mascola.com/insights/retro-ad-of-the-week-bulova-watches-1958/

Retro Ad of the Week: De Beers Diamonds (1958)

Young love in an idyllic setting – a formula that is still seen today in many jewelry advertisements. Heck, if it ain’t broke… FUN FACT: Originally introduced in 1947, “A Diamond Is Forever” was named the best advertising slogan of the twentieth century by Advertising Age magazine in 2000. FUN FACT #2: The agency that [...]

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by on October 24, 2011  •  Permalink
Posted in Retro Ad of the Week
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Posted by Vin DiGioia on October 24, 2011

http://mascola.com/insights/retro-ad-of-the-week-de-beers-diamonds-1958/

Diamond Sales Better at Costco than Christie’s New York Auction

Maybe that’s not entirely true, but the fact is that Costco sold their most expensive diamond last week, and Christie’s New York Auction did not. Costco’s 6.77-carat, D-color, internally flawless stone, valued at $1.6 million, sold for a Costco steal of $1 million. On the other hand, the highly anticipated 10.09-carat cushion-cut, purple-pink diamond ring, [...]

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by on April 21, 2011  •  Permalink
Posted in Can you believe?, Have you seen?
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Posted by Lauren Leitch on April 21, 2011

http://mascola.com/insights/diamond-sales-better-at-costco-than-christie%e2%80%99s-new-york-auction/