All posts tagged jaguar

Luxury Car Marketing / Retro Ad of the Week: Jaguar, 1966

The basics of luxury marketing should tell you that luxury at “1/2 Price”, is no longer luxury. All attempts at being aspirational or elite go right out the window when you choose price as your lead-in.  Chalk this one up as a bad luxury car marketing call from a great company. LUXURY CAR MARKETING FACT:  From [...]

No Comments
by on May 4, 2013  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , , , , , , ,
Posted by Vin DiGioia on May 4, 2013

http://mascola.com/insights/luxury-car-marketing-jaguar-1966/

Retro Ad of the Week: Jaguar, 1957

The in-focus shot of the luxurious European automobile gliding effortlessly through a sea of its nondescript American counterparts – nicely done. The stuffed jaguar hanging out the passenger-side window? A bit to literal for my taste, but likely done to help differentiate Jaguar from other, similarly styled European luxury automotive brands making a push into the U.S. [...]

No Comments
by on June 21, 2012  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , ,
Posted by Vin DiGioia on June 21, 2012

http://mascola.com/insights/retro-ad-of-the-week-jaguar-1957/

Lincoln: Ford’s Last Chance at Luxury?

Over the past few years, Ford Motor Company has taken some “me time” to focus on the Ford brand and, in the process, dropped luxury car brands Aston Martin, Land Rover and Jaguar, and closed the doors on the less luxurious Mercury. And they’ve definitively put some money behind the Surprise Press Conference and Built Ford Tough campaigns. In the mean time, [...]

No Comments
by on January 30, 2012  •  Permalink
Posted in Have you read?, Have you seen?
Tagged , , , , , , , , , ,
Posted by Lauren Leitch on January 30, 2012

http://mascola.com/insights/lincoln-fords-last-chance-at-luxury/

Why Hyundai Is Better Than Porsche or Jaguar

Well at least in the marketing department they seem to be crushing the two other luxury car makers. Hyundai’s new print ad (seen below and in the most recent issue of Newsweek) for their new Equus luxury sedan is doing everything right. The layout can be broken down into three parts, an intriguing headline, a [...]

1 Comment
by on June 8, 2011  •  Permalink
Posted in Can you believe?, Have you seen?
Tagged , , , ,
Posted by Nick Healy on June 8, 2011

http://mascola.com/insights/why-hyundai-is-better-than-porsche-or-jaguar/