Probably not. But they’re trying awfully hard to be. Since they don’t have anyone on staff to create anything as intuitive as an Apple product, they’re calling all top talent (and anyone else who wants to come along for the ride) to play around with ideas in their soon-to-come Chelsea-based accelerator, a concept for idea [...]
All posts tagged iphone
Can Samsung Be As Cool As Apple?
Posted by Michelle Yue on February 18, 2013
http://mascola.com/insights/can-samsung-be-as-cool-as-apple/
Are Luxury Smartphones Really Worth It?
Tag Heuer recently announced its latest entry into the phone market – the carbon fiber and titanium wrapped Racer: Now, the idea of a “luxury phone” is not a new concept: Nokia has actually been entrenched in this market for close to a decade by way of their Vertu brand. However, when reviewing the information [...]
Posted by Vin DiGioia on April 10, 2012
http://mascola.com/insights/are-luxury-smartphones-really-worth-it/
Did Your Flash Site Slow Down Sales This Holiday Season?
Before the New Year’s champagne has even been poured, positive Christmas sales stats are being alluded to all over the Internet. But IBM Benchmark’s Christmas Day stats are particularly of interest. Not because people were shopping online when they should be sitting around with family drinking egg nog and watching A Christmas Story over and over again. [...]
Posted by Michelle Yue on December 30, 2011
http://mascola.com/insights/did-your-flash-site-slow-down-sales-this-holiday-season/
The Ads of Christmas Past: Verizon (2009) “Island of Misfit Toys”
This is not only one of my favorite Christmas commercials – it’s one of my favorite commercials of all time. Period. I’ll admit, it’s partially because “Island of Misfit Toys” is my favorite scene in Rudolph the Red-Nosed Reindeer. But mainly it’s because it was such an ingenious way to express what was not too long ago a [...]
Posted by Michelle Yue on December 9, 2011
http://mascola.com/insights/the-ads-of-christmas-past-verizon-2009-island-of-misfit-toys/
Validating My Decision to Forgo the iPhone
Because of the announcement of the iPhone 4S last week, I was particularly intrigued when I came across an article entitled “Why I Dumped My iPhone – And I’m Not Going Back” on Good’s Website . In the piece the author talks about how he had become overly obsessed with the availability of information and his connection [...]
Posted by Nick Healy on October 11, 2011
http://mascola.com/insights/why-i-dumped-my-iphone-and-im-not-going-back/
Maybe Eve Was Right About That Apple
Fads suck. Don’t get me wrong: in the moment, they are AWESOME. That honeymoon period when you first get your supernewfangledshinything, you are instantly part of the “in” crowd. You’re cool. You’re hip. Hell, thinking back, I was practically unstoppable in my Coca-Cola shirt in ’88. However, time passes and today’s “it” thing becomes tomorrow’s [...]
Posted by Vin DiGioia on July 20, 2011
http://mascola.com/insights/maybe-eve-was-right-about-that-apple/
Luxury Watch Brands: Differentiate or Die
Just like all other categories in the world of bling, watch sales have been struggling along since the fall of the economy. But even before that, there was that gnawing question: would the use of mobile phones put watch factories out of business? Well, the answer back in 2006 was no. Affluent and aspiring affluent [...]
Posted by Michelle Yue on July 13, 2011
http://mascola.com/insights/luxury-watch-brands-differentiate-or-die/
To app, or not to app: is that the question?
iPhone this and Android that; it seems like if you need something, there likely is “an app for that”. As the sea of apps continues to grow, we as marketers must ask: Is an app right for your brand? Let’s start by defining what an app actually is: Mobile software is designed to run on [...]
Posted by Vin DiGioia on May 9, 2011
http://mascola.com/insights/to-app-or-not-to-app-is-that-the-question/
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