In the world of branding, innovation is about fulfilling a consumer need or want, perhaps one that the consumer doesn’t even know that they have yet. A few weeks ago, my colleague Kaitlin wrote a post on the importance of innovation and how it can affect a brand’s future. It’s something brands struggle with quite [...]
All posts tagged iPad
Innovative Brands Can Do More Good Than They Realize
Posted by Michelle Yue on April 6, 2012
http://mascola.com/insights/innovative-brands-can-do-more-good-than-they-realize/
Innovation: The No-Brainer That Brands Like to Ignore
It’s one thing to have a fantastic product here and now, but what happens a year or two down the road, when your cash cow fizzles out? You can choose to drop off the radar and search helplessly for new, successful strategies, or you can make it a point to plan in advance how you [...]
Posted by Kaitlin Randall on March 23, 2012
http://mascola.com/insights/innovation-the-no-brainer-that-brands-like-to-ignore/
Tablets Are a Brand’s Best Friend
As my colleague Vin wrote a few weeks ago, tablet ownership nearly doubled over the holidays, and the predictions are that the numbers will continue to trend up. In fact, the holidays are just a snapshot of a much larger trend. According to comScore, the adoption rate of tablets is over triple that of Smartphones. [...]
Posted by Michelle Yue on March 8, 2012
http://mascola.com/insights/tablets-are-a-brands-best-friend/
The Tablets Are Coming! The Tablets Are Coming!
In a bit of not-so-surprising news, a recent report by Pew Internet & American Life Project validated what many in the industry have seen coming: tablet usage is exploding. According to the report: The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January [...]
Posted by Vin DiGioia on February 15, 2012
http://mascola.com/insights/the-tablets-are-coming-the-tablets-are-coming/
Did Your Flash Site Slow Down Sales This Holiday Season?
Before the New Year’s champagne has even been poured, positive Christmas sales stats are being alluded to all over the Internet. But IBM Benchmark’s Christmas Day stats are particularly of interest. Not because people were shopping online when they should be sitting around with family drinking egg nog and watching A Christmas Story over and over again. [...]
Posted by Michelle Yue on December 30, 2011
http://mascola.com/insights/did-your-flash-site-slow-down-sales-this-holiday-season/
I’m Gen X, and I Could Buy and Sell You.
Don’t underestimate the spending power of Gen X. Sure, we’re not as big in number as Boomers or Gen Y. But our money is just as good, if not better. The women of our so-called “sandwich generation” are way more into beauty products than our moms ever were. Our small group still manages to account for 31% of all [...]
Posted by Michelle Yue on October 13, 2011
http://mascola.com/insights/im-gen-x-and-i-can-buy-and-sell-you/
Are You Really a Risk Taker?
You are a leader. An innovator. A regular boardroom maverick. Or are you? As much as we all take risks in our heads, there are few people on this earth who actually take risks in the world of branding. But the CEOs and leaders who do take risks are the ones who have built brands that stand out [...]
Posted by Michelle Yue on September 13, 2011
http://mascola.com/insights/are-you-really-a-risk-taker/
Maybe Eve Was Right About That Apple
Fads suck. Don’t get me wrong: in the moment, they are AWESOME. That honeymoon period when you first get your supernewfangledshinything, you are instantly part of the “in” crowd. You’re cool. You’re hip. Hell, thinking back, I was practically unstoppable in my Coca-Cola shirt in ’88. However, time passes and today’s “it” thing becomes tomorrow’s [...]
Posted by Vin DiGioia on July 20, 2011
http://mascola.com/insights/maybe-eve-was-right-about-that-apple/
You’ve Got the Touch (Screen). Use it!
As we noted a few weeks back, tablets are hot right now – especially among affluent consumers. In the industry as a whole, by many accounts, tablets represent the future of personal computing. However, despite their rapid ascent, some users are still struggling with one key feature of the tablet: touch screens. The debate of [...]
Posted by Vin DiGioia on June 20, 2011
http://mascola.com/insights/you%e2%80%99ve-got-the-touch-screen-use-it/
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