As the economy continues to struggle upward, luxury brands still need to find ways to increase their bottom line. And some of them make the big mistake of cutting sales staff. To this, we say (as emphatically as we can without exclamation points): wait, stop, don’t. One of many things Milton Pedraza, CEO of the [...]
All posts tagged insights
The one thing you shouldn’t cut in a struggling economy.
Posted by Nick Healy on April 9, 2011
http://mascola.com/insights/the-one-thing-you-shouldn%e2%80%99t-cut-in-a-struggling-economy/
Can you believe Facebook may soon get even more Big Brotheresque?
Testing is in the works of an algorithm that will enable brands to immediately target a Facebook user based on what they say in their status update or post on someone’s wall. So if you pronounce “I need a vacation,” a flurry of hotel, airline and destination ads could pop up in response. Helpful or [...]
Posted by main admin on April 6, 2011
http://mascola.com/insights/can-you-believe-facebook-may-soon-get-even-more-big-brotheresque/
Have you seen the world’s most expensive bed?
The Baldacchino Supreme is made of 24-carat gold and three different types of wood, adorned in the finest Italian silk and cotton. Only two like this one will ever be made. At roughly $6.3 million a pop, we suppose there’s really no need for the designer to make more.
Posted by main admin on April 6, 2011
http://mascola.com/insights/have-you-seen-the-worlds-most-expensive-bed/
Have you considered aligning your brand with an artist?
Most brands usually partner with other brands at some point or another for promotional purposes. But for luxury brands, there’s another option – partnering with a well-known or talented up-and-coming artist. Unique Home Stays is doing exactly that with Cornish Artist Tobey Ray, whose paintings you can enter to win simply by “liking” the Unique [...]
Posted by main admin on April 6, 2011
http://mascola.com/insights/have-you-considered-aligning-your-brand-with-an-artist/
Have you read Forbes’ latest list of World Billionaires?
As you probably already know, Bill Gates is no longer at the top. But what is more interesting is that there is a global shift – away from the U.S. and into other countries (only 12% of the newest billionaires are American). This could have an interesting implication for brands that target Ultra High Net [...]
Posted by main admin on April 6, 2011
http://mascola.com/insights/have-you-read-forbes-latest-list-of-world-billionaires/
Have you heard of a yurt?
What was once a circular domed tent used by the pastoral peoples of inner Asia is now the most luxurious way to go camping. Nothing says wilderness like Wi-Fi and 4-star dining.
Posted by main admin on April 6, 2011
http://mascola.com/insights/have-you-heard-of-a-yurt/
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