“Because the purpose of business is to create a customer, the business enterprise has two — and only two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker
All posts tagged innovation
A Moment of Marketing Clarity: Marketing + Innovation
Posted by Vin DiGioia on November 8, 2012
http://mascola.com/insights/a-moment-of-marketing-clarity-marketing-innovation/
A Eulogy for Apple Ads
Farewell creativity. Goodbye subtle yet clever simplicity… So long sweet dancing silhouettes… You will be missed. You had a good run. And you were loved by millions. Revered, even. Sure, you motivated people to buy a product. But you also inspired people to innovate, to pioneer, to “think different.” Even when you weren’t inspiring us, [...]
Posted by Michelle Yue on August 3, 2012
http://mascola.com/insights/a-eulogy-for-apple-ads/
Innovative Brands Can Do More Good Than They Realize
In the world of branding, innovation is about fulfilling a consumer need or want, perhaps one that the consumer doesn’t even know that they have yet. A few weeks ago, my colleague Kaitlin wrote a post on the importance of innovation and how it can affect a brand’s future. It’s something brands struggle with quite [...]
Posted by Michelle Yue on April 6, 2012
http://mascola.com/insights/innovative-brands-can-do-more-good-than-they-realize/
Innovation: The No-Brainer That Brands Like to Ignore
It’s one thing to have a fantastic product here and now, but what happens a year or two down the road, when your cash cow fizzles out? You can choose to drop off the radar and search helplessly for new, successful strategies, or you can make it a point to plan in advance how you [...]
Posted by Kaitlin Randall on March 23, 2012
http://mascola.com/insights/innovation-the-no-brainer-that-brands-like-to-ignore/
In Memory: 10 Inspirational Quotes from the Legendary Steve Jobs
Although Steve Jobs has passed, he has left with us his legacy and many profound insights. It’s clear that he was a smart, driven man who took life by the horns. But it’s not only his accomplishments that will leave a lasting impression on the world. Jobs’ belief in himself and his positive, confident outlook [...]
Posted by Kaitlin Randall on October 7, 2011
http://mascola.com/insights/in-memory-10-inspirational-quotes-from-the-legendary-steve-jobs/
Are the Affluent Growing Tired of Technology?
Remember when you took your first driving lesson? Fasten your seat belts… Check your mirrors… Adjust your seat… Obey speed limits… Decipher a slew of signs. It was all a bit overwhelming at first, but with a little time and experience behind the wheel, it became old hat. The same can be said for [...]
Posted by Vin DiGioia on June 6, 2011
http://mascola.com/insights/are-the-affluent-growing-tired-of-technology/
More about Mascola Group
• About the Agency
• Client Porfolio
Mascola Group
434 Forbes Avenue
New Haven, CT 06512
Web: www.mascola.com
E: contact@mascola.com
P: (203) 469-6900
Join Our Mailing List
-
