As we finish up the first month of 2013, I’d like to take a quick look back at 2012. In the design and creative corner of the marketing world there were two big issues of design that saw national attention, one for good and one for evil. Lets start with the evil. Typically when you hear [...]
All posts tagged identity
Best and Worst of 2012
Posted by Nick Healy on January 30, 2013
http://mascola.com/insights/best-and-worst-of-2012/
The Good, the Bad and the Ugly: Araujo Estate to Acura
As an Art Director, I tend to look closely at a lot of advertising and design out in the world, whether it is targeted at me or not. I also tend to think about how I would change it (or sometimes I wish that I had come up with the idea myself). Either way, this [...]
Posted by Nick Healy on November 16, 2012
http://mascola.com/insights/the-good-the-bad-and-the-ugly-araujo-estate-to-acura/
Rebranding: The Good, The Bad and The Ugly
Who doesn’t love a good rebrand?! It can add life and sales to an old product line or it can introduce a new audience to a product they’ve never seen or may have overlooked before. A rebrand can go horribly wrong, as with Tropicana’s packaging redesign and the Gap’s rebrand a few years ago. These [...]
Posted by Nick Healy on October 10, 2012
http://mascola.com/insights/rebranding-the-good-the-bad-and-the-ugly/
Now That’s How You Make an Olympic Logo
With the 2012 London Games over and done and all of the athletes gone home, we can also say goodbye to the much maligned logo that was created for this year’s Summer Olympics. Not only was the quality of the identity hotly debated, but I noticed a huge lack of its presence on-air during the [...]
Posted by Nick Healy on August 30, 2012
http://mascola.com/insights/now-thats-how-you-make-an-olympic-logo/
The Worst Identities of 2011
Ever since 2008, the blog Brand New has put forth 2 lists at the end of the year pulling from the identity redesign critiques they write. The Best and The Worst Identities of the year. This year’s version of the Worst Identities has been released and on December 26th the Best list will be published. [...]
Posted by Nick Healy on December 22, 2011
http://mascola.com/insights/the-worst-identities-of-2011/
Is your brand well-known enough to not mention its name?
Most likely not - there are only a handful out there. And at the beginning of this year Starbucks made that leap. With the release of their new brand identity and even in their television commercials the word Starbucks is noticeably absent. Even the call to action url is frappachino.com. It is yet to be [...]
Posted by Nick Healy on May 24, 2011
http://mascola.com/insights/is-your-brand-well-known-enough-to-not-mention-it%e2%80%99s-name/
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