This could be a mediocre ad. But it’s actually a bad ad. Because the copywriter who worked on it very obviously had the Avis “We Try Harder” ad — one of the most brilliant pieces of copy ever written — in the back of his/her mind. And the copy can’t even touch Avis. I’d be [...]
All posts tagged hotel
What Your Hold Music Says About Your Brand
If your service standards are as high as any luxury brand’s should be, no one should be waiting on hold for anyone in your organization for too long. But let’s face it, sooner or later, everyone has to put a customer or two on hold. And what those customers hear while they’re waiting can leave a [...]
Posted by Michelle Yue on September 28, 2011
http://mascola.com/insights/what-your-hold-music-says-about-your-brand/
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