All posts tagged Google

Brand Standards in Action

As a followup to an earlier post I wrote about the Importance of the Brand Standards Guide I thought I would show a great example of one from a company we all know. Roger Oddone, one of Google’s Senior Designers, posted their “Visual Assets Guidelines” in two parts to his Behance portfolio page. Part 1 contains [...]

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by on June 17, 2013  •  Permalink
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Posted by Nick Healy on June 17, 2013

http://mascola.com/insights/brand-standards-in-action/

Here are the Best Times to Post on Social Media

Have you ever wondered when the best times to post on social media are?  Well, wonder no more! Below is a handy infographic on the best times to post on social media, including Facebook, Twitter, LinkedIn, Google+ and Pinterest. NOTE:  Keep in mind that every audience is different and, while this is a good starting [...]

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by on May 28, 2013  •  Permalink
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Posted by Vin DiGioia on May 28, 2013

http://mascola.com/insights/best-times-to-post-on-social-media/

Google Plays in the Sand with Creative Interactive Folks

As everyone knows, the advertising industry loves its awards. Each year work from the traditional channels of Print, TV, and Radio are hailed at the Cannes Lions, the Clios, and the Addys on the national and international level and at far too many to mention on the regional and local level. Interactive has grown to [...]

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by on March 11, 2013  •  Permalink
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Posted by Nick Healy on March 11, 2013

http://mascola.com/insights/google-plays-in-the-sand/

I’m Ready to Go Social With Adobe. Are They Ready for Me?

I came across the ad below in the new issue of Wired magazine and was immediately intrigued. I spend the majority of my day happily immersed in Adobe products so I was interested to find out more. Going to the call to action url from the ad took me to a landing page that is [...]

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by on May 11, 2012  •  Permalink
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Posted by Nick Healy on May 11, 2012

http://mascola.com/insights/im-ready-to-go-social-with-adobe-are-they-ready-for-me/

Morse Code for Your Mobile Device

How does this sound: Morse Code to replace the QWERTY keyboard on your mobile device…Developed by an engineer at Google who is related to Samuel Morse…and the whole thing is fully endorsed by hip-hop legend LL Cool J? The only one of those statements that isn’t plausible to me is probably #3. (Uncle L will [...]

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by on April 2, 2012  •  Permalink
Posted in Can you believe?
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Posted by Vin DiGioia on April 2, 2012

http://mascola.com/insights/morse-code-for-your-mobile-device/

The Muppets Take America

It all started with a rendition of “Bein’ Green” on an episode of Glee three weeks ago. And then two weeks ago, during the Harry Potter marathon on ABC Family, it was the spoof of the same station’s Pretty Little Liars. And they’ve taken on pretty much every other blockbuster that’s come out in November, [...]

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by on November 22, 2011  •  Permalink
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Posted by Lauren Leitch on November 22, 2011

http://mascola.com/insights/the-muppets-take-america/

Google Does Deals (Better Than Anyone Else, of Course)

Just over a month into Beta testing, yesterday five new metros have been made available in Google Offers, Google’s version of Groupon. Though I still wonder if deal sites are a good move for brands,  Google will likely take the concept to the next level – just like they do everything else. The most compelling [...]

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by on September 9, 2011  •  Permalink
Posted in Have you considered?, Have you heard?, Have you seen?
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Posted by Lauren Leitch on September 9, 2011

http://mascola.com/insights/google-does-deals-better-than-anyone-else-of-course/

Get Excited About Google+, But Avoid Premature Brand Evangelism

I know, I know. Everyone is excited about Google+. ClickZ has pointed out many reasons why brands should be jumping in head first – chief among them, a pretty impressive growth rate that apparently has Mr. Zuckerberg shaking in his shoes. But wait a minute – didn’t Google just tell us they don’t want brands [...]

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by on July 27, 2011  •  Permalink
Posted in Can you believe?, Have you considered?, Have you heard?
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Posted by Michelle Yue on July 27, 2011

http://mascola.com/insights/get-excited-about-google-but-avoid-premature-brand-evangelism/

Will Google Steal Your Wallet This Summer?

Get ready folks, Google is breaking into the “tap-to-pay” market through a new innovative system launched in partnership with Sprint, MasterCard, and Citibank. Just launched in June, Google “Wallet” aims to revolutionize the way people carry around credit cards, coupons, and receipts by linking your smartphone and credit card information to a “tap-to-pay” service through [...]

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by on July 12, 2011  •  Permalink
Posted in Have you considered?, Have you heard?, Have you read?, Have you seen?
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Posted by Greg Davis on July 12, 2011

http://mascola.com/insights/will-google-steal-your-wallet-this-summer/