Luxury marketers often focus much of their time and energy on Boomers. But the truth of the matter is some of the most affluent people in the United States are under 40 – like Dustin Moskovitz and Mark Zuckerberg from Facebook and the creator of Twitter, Jack Dorsey. These are rich CEOs who helped define the [...]
All posts tagged gen y
How Affluent Millennials Are Different (and Not So Different)
Posted by Maxwell Kale on January 23, 2013
http://mascola.com/insights/how-affluent-millennials-are-different-and-not-so-different/
How Gen Y Looks at Luxury Travel
Experts say that the Luxury Travel industry is on the verge of a boost from Eat, Pray Love style travelers. According to a report on the recent International Luxury Travel Market conference in Cannes, France, the age of luxury travelers has been trending downward and those travelers are interested in cultural experiences and locations like Bangkok and Guangzhou rather than Paris and [...]
Posted by Lauren Leitch on January 10, 2012
http://mascola.com/insights/how-gen-y-looks-at-luxury-travel/
I’m Gen X, and I Could Buy and Sell You.
Don’t underestimate the spending power of Gen X. Sure, we’re not as big in number as Boomers or Gen Y. But our money is just as good, if not better. The women of our so-called “sandwich generation” are way more into beauty products than our moms ever were. Our small group still manages to account for 31% of all [...]
Posted by Michelle Yue on October 13, 2011
http://mascola.com/insights/im-gen-x-and-i-can-buy-and-sell-you/
Luxury Watch Brands: Differentiate or Die
Just like all other categories in the world of bling, watch sales have been struggling along since the fall of the economy. But even before that, there was that gnawing question: would the use of mobile phones put watch factories out of business? Well, the answer back in 2006 was no. Affluent and aspiring affluent [...]
Posted by Michelle Yue on July 13, 2011
http://mascola.com/insights/luxury-watch-brands-differentiate-or-die/
The Gen Y Influence on Affluence
“Gen Y”, “Echo Boomers “, “Millenials”, “Net Generation” – marketers have a litany of monikers for the generation of individuals born between the years of 1982 and 1991. However you choose to name them, this generation is fast emerging as a dominant force in the consumer market. The largest American generation since the Baby Boomers, [...]
Posted by Vin DiGioia on May 11, 2011
http://mascola.com/insights/the-gen-y-influence-on-affluence/
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