As my colleague Vin wrote a few weeks ago, tablet ownership nearly doubled over the holidays, and the predictions are that the numbers will continue to trend up. In fact, the holidays are just a snapshot of a much larger trend. According to comScore, the adoption rate of tablets is over triple that of Smartphones. [...]
Tablets Are a Brand’s Best Friend
http://mascola.com/insights/tablets-are-a-brands-best-friend/
Why Does B&H Shortchange Its Brand with Bad Radio?
Anyone who lives in the New York metro area is likely familiar with B&H, a place that has often been described to me as the Disney World of camera stores. I myself have never been inside the Manhattan Superstore, but I have heard about this electronics Mecca from many photographers – both amateur and professional. [...]
http://mascola.com/insights/why-does-bh-shortchange-its-brand-with-bad-radio/
8 Website Tips You Might Think You Already Know, But Odds Are You Don’t
Whether you’re a large brand or a local business, you likely already know that your website is invaluable to the promotion of your business. You may be satisfied with your flashy text, colorful photo gallery and relaxing accompanied audio. Don’t be. Especially if you’re a small business. At the time of this post, there are [...]
http://mascola.com/insights/8-website-tips-you-might-think-you-already-know-but-odds-are-you-dont/
Maybe Eve Was Right About That Apple
Fads suck. Don’t get me wrong: in the moment, they are AWESOME. That honeymoon period when you first get your supernewfangledshinything, you are instantly part of the “in” crowd. You’re cool. You’re hip. Hell, thinking back, I was practically unstoppable in my Coca-Cola shirt in ’88. However, time passes and today’s “it” thing becomes tomorrow’s [...]
http://mascola.com/insights/maybe-eve-was-right-about-that-apple/


