Throughout the years, fashion brands have failed (at least in their print ads) to recognize that it is their consumers that own the brand. Usually you see a supermodel or an actress, clad in whatever brand is featured, and a line of copy about where the latest piece is available. This Dior ad stands out because [...]
All posts tagged fashion
Luxury Brands Rock Instagram
A recent study done by Simply Measured, a company specializing in social media analytics, reported that 40% of Top Brands (Interbrand’s Top 100) are using Instagram. What’s more, the most active brands on the list are luxury brands. It’s not surprising that brands like BMW, Hermes and Tiffany have found an affinity for a social media vehicle that centers around [...]
Posted by Lauren Leitch on August 20, 2012
http://mascola.com/insights/luxury-brands-rock-instagram/
Lower Income Affluents: They’re Baaaack!
If you own or run a hotel, cookware company, fashion house, or a restaurant, you may be nodding your head in agreement. According to Unity Marketing, these are the places where spending has been up this year among what they call HENRYs (High Earners Not Rich Yet) — those with incomes from $100,000 to $249,000. [...]
Posted by Michelle Yue on May 29, 2012
http://mascola.com/insights/lower-income-affluents-theyre-baaaack/
For Ann Taylor, Cyber Monday Becomes Make-Good Tuesday
Unless you were hiding under a rock somewhere, you probably heard that this past Monday (11/28/11) was what has come to be known as “Cyber Monday”. Generally speaking, it is the shopping holiday created by marketers to encourage people to shop online on the Monday after Thanksgiving. Since its inception in 2006, Cyber Monday has [...]
Posted by Vin DiGioia on December 2, 2011
http://mascola.com/insights/for-ann-taylor-cyber-monday-becomes-make-good-tuesday/
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