All posts tagged facebook

How Affluent Millennials Are Different (and Not So Different)

Luxury marketers often focus much of their time and energy on Boomers. But the truth of the matter is some of the most affluent people in the United States are under 40 – like Dustin Moskovitz and Mark Zuckerberg from Facebook and the creator of Twitter, Jack Dorsey. These are rich CEOs who helped define the [...]

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by on January 23, 2013  •  Permalink
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Posted by Maxwell Kale on January 23, 2013

http://mascola.com/insights/how-affluent-millennials-are-different-and-not-so-different/

Adobe Goes Social, Without Me…

For those who read my earlier post about Adobe making moves in the Social Analytics Space, here is my quick follow-up. After inquiring with Adobe about their pricing I was hit with a bit of sticker shock. Adobe’s Digital Marketing Suite cost is based upon your (or your client’s) page views, so the more you [...]

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by on July 16, 2012  •  Permalink
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Posted by Nick Healy on July 16, 2012

http://mascola.com/insights/adobe-goes-social-without-me/

Back to The Basics: Hold Off On Social Media

Here is an unexpected message from your ad agency: For the love of God, stop trying to drive new customers to your company if you’re not ready to treat them like a customer when they get there. Companies of all sizes are falling all over themselves to make sure that they are using all the [...]

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by on June 5, 2012  •  Permalink
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Posted by Chuck Mascola on June 5, 2012

http://mascola.com/insights/back-to-the-basics-hold-off-on-social-media-draft/

I’m Ready to Go Social With Adobe. Are They Ready for Me?

I came across the ad below in the new issue of Wired magazine and was immediately intrigued. I spend the majority of my day happily immersed in Adobe products so I was interested to find out more. Going to the call to action url from the ad took me to a landing page that is [...]

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by on May 11, 2012  •  Permalink
Posted in Have you heard?, Have you seen?
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Posted by Nick Healy on May 11, 2012

http://mascola.com/insights/im-ready-to-go-social-with-adobe-are-they-ready-for-me/

Numbers are Hardly Exquisite, Mandarin

In fact, they’re pretty boring. Especially compared to your brand. Which is why I keep wondering why you would be running a 365 Reasons campaign on Facebook for your New York operation, one of the top rated luxury hotels in the city. I have to say — I’m not a fan. Considering your status, I’m assuming you’re [...]

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by on April 27, 2012  •  Permalink
Posted in Have you heard?, Have you seen?
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Posted by Michelle Yue on April 27, 2012

http://mascola.com/insights/numbers-are-hardly-exquisite-mandarin/

The One Thing Spotify Does Wrong — Or Does It?

If you love music, you’ve probably already tuned in to Spotify, which allows you to listen to new streaming music for free (for a few months at least) and even put together your own playlists. They also offer radio stations in a similar fashion to Pandora, and you can listen to your iTunes playlists through Spotify [...]

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by on March 20, 2012  •  Permalink
Posted in Have you heard?
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Posted by Michelle Yue on March 20, 2012

http://mascola.com/insights/the-one-thing-spotify-does-wrong-or-does-it/

A Day in the Life of the Internet

As we know from my previous post, I am a fan of infographics. So when I came across the article Everything That Happens on the Internet in One Day from Business Insider (graphic from MBAOnline.com) I fell in love. Not only is this a well-designed graphic, but as marketers we can use it to gather a [...]

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by on March 12, 2012  •  Permalink
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Posted by Nick Healy on March 12, 2012

http://mascola.com/insights/a-day-in-the-life-of-the-internet/

“Mommy, What’s MySpace?”

It’s hard to believe that just six years ago MySpace was the most popular social network on the planet. World Wide Webbers were absolutely enamored with the ability to fully customize an online identity for all to see. What a difference six years can make. Members of online social communities are still clamoring to update friends, [...]

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by on March 6, 2012  •  Permalink
Posted in Can you believe?, Have you considered?
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Posted by John Paul Grego on March 6, 2012

http://mascola.com/insights/mommy-whats-myspace/

What If Subaru and Fiat Had a Baby Together?

Not the cars, their radio campaigns. Both of them are taking a similar approach – storytelling. But they do it very differently from one another. And if you ask me, they are both so close to doing it right. So close. There are two elements of broadcast storytelling that make it work for brands – [...]

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by on December 21, 2011  •  Permalink
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Posted by Michelle Yue on December 21, 2011

http://mascola.com/insights/what-if-subaru-and-fiat-had-a-baby-together/

The NFL is Advertising Nirvana – But Not For Everyone

It may not be the land of Milk & Honey, but you’ll be hard pressed to even fathom a more ideal advertising scenario in today’s market than this bountiful land of Budweiser and Papa John’s. Imagine a television program that consistently averages 10-20 million viewers per viewing – not once a week, but multiple times [...]

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by on December 14, 2011  •  Permalink
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Posted by John Paul Grego on December 14, 2011

http://mascola.com/insights/the-nfl-is-advertising-nirvana-%e2%80%93-but-not-for-everyone/

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