If you own a business, you hang on every word uttered by business media. And it’s confusing. The sky is usually falling. And then it’s not. Spending us up. Then down. Then up again. Spending is up, but confidence is down. A roller coaster ride that never seems to end. It’s enough to make any [...]
All posts tagged e-commerce
If You’re Not Doing E-Commerce, You Should Be
Posted by Michelle Yue on September 4, 2012
http://mascola.com/insights/if-youre-not-doing-e-commerce-you-should-be/
For Ann Taylor, Cyber Monday Becomes Make-Good Tuesday
Unless you were hiding under a rock somewhere, you probably heard that this past Monday (11/28/11) was what has come to be known as “Cyber Monday”. Generally speaking, it is the shopping holiday created by marketers to encourage people to shop online on the Monday after Thanksgiving. Since its inception in 2006, Cyber Monday has [...]
Posted by Vin DiGioia on December 2, 2011
http://mascola.com/insights/for-ann-taylor-cyber-monday-becomes-make-good-tuesday/
E-Commerce Sales Up Among Higher Income Segments
According to the “State of the U.S. Online Retail Economy in Q4 2010” report issued by comScore, e-commerce sales are on the rise among individuals with $100k+ income. If you’re targeting an affluent customer base, you must be prepared to capitalize on this growing consumer confidence by asking these questions: Is my website set up [...]
Posted by Vin DiGioia on April 14, 2011
http://mascola.com/insights/e-commerce-sales-up-among-higher-income-segments/
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