All posts tagged direct mail

Ink: The Movie

I came across this video recently. Made and produced by The Printing Ink Company in Canada, this is a beautifully done promotional video about the process that goes into creating the inks they make and we in the marketing industry use to produce all of our printed materials. It is a perfect example of how [...]

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by on March 21, 2013  •  Permalink
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Posted by Nick Healy on March 21, 2013

http://mascola.com/insights/draft-how-ink-is-made/

How Direct Mail Marketers Can Deal With the Loss of Saturday

The United States Postal service recently announced that it will stop first-class mail delivery on Saturdays beginning August 10. The USPS has been losing billions of dollars each year and has massive payments to deal with in the future for soon-to-be retirees. So how will this affect marketers? If your company has very good time management [...]

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by on February 21, 2013  •  Permalink
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Posted by Maxwell Kale on February 21, 2013

http://mascola.com/insights/how-direct-mail-marketers-can-deal-with-the-loss-of-saturday/

Direct Mail Never Stopped Being Fashionable

I personally check my e-mail one hundred times a day. Right now I have in my inbox an e-mail from my mom, an email from ebay informing me of a lost bid, and thirty-five emails from companies I neither know nor care to read about. I could only imagine how many more of these emails I would [...]

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by on January 9, 2013  •  Permalink
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Posted by Maxwell Kale on January 9, 2013

http://mascola.com/insights/direct-mail-never-stopped-being-fashionable/

5 Things That Are Wrong with This Dimensional Package

A few days ago, our creative department received this box full of goodies  in the mail at work: Naturally, I opened it. People are more likely to open dimensional packages than regular envelopes — I am one of the 95% who fall into that category. But grabbing my attention is not enough. You may get [...]

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by on September 21, 2012  •  Permalink
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Posted by Michelle Yue on September 21, 2012

http://mascola.com/insights/5-things-that-are-wrong-with-this-dimensional-package/

Good Grammar Is Good Business

The deterioration of spelling and grammar usage in younger generations is a topic that has been discussed for years. The finger has been pointed at TV, the school systems, spell check, and now, social media. The Wall Street Journal reported a study by the Society for Human Resource Management that said half of the employers surveyed are planning [...]

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by on June 27, 2012  •  Permalink
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Posted by Lauren Leitch on June 27, 2012

http://mascola.com/insights/good-grammar-is-good-business/

Content Marketing is Not Enough, Especially for B2B

Ask yourself this question: Can your brand exist solely from sales to the people on your current content marketing list? If you answered yes, consider that the majority of people on your list are not going to lead to a sale. And there’s nothing wrong with that. Content marketing works, and today, it’s an essential [...]

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by on April 20, 2012  •  Permalink
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Posted by Michelle Yue on April 20, 2012

http://mascola.com/insights/content-marketing-is-not-enough-especially-for-b2b/

Direct Mail, Unsung Hero

In this day and age, a lot of marketers are quick to dismiss Direct Mail. But when done right, Direct Mail can be a much more effective way to reach your target audience (a surprising number of consumers actually prefer direct mail over emails). If your marketing strategy points you in the direction of Direct Mail, you’ll [...]

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by on February 3, 2012  •  Permalink
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Posted by Kaitlin Randall on February 3, 2012

http://mascola.com/insights/direct-mail-unsung-hero/

Lovers, Not Fighters: Inbound and Outbound Marketing

A recent article on Mashable pronounced Inbound Marketing the Great Conquerer of Outbound. There are dozens of other articles out there like it, trying to make Outbound Marketing look like Jake LaMotta about three quarters of the way through Raging Bull. But as any responsible marketer will tell you, Inbound and Outbound are not knocking each [...]

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by on November 15, 2011  •  Permalink
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Posted by Michelle Yue on November 15, 2011

http://mascola.com/insights/lovers-not-fighters-inbound-and-outbound-marketing/

RIP USPS

Here’s the latest news on our fabulous postal service: WASHINGTON (Reuters) - The U.S. Postal Service posted a net loss of $3.1 billion in its third quarter and warned again it would default on payments to the federal government if Congress did not step in. Total mail volume for the quarter that ended June 30 fell to 39.8 billion [...]

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by on August 16, 2011  •  Permalink
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Posted by Chuck Mascola on August 16, 2011

http://mascola.com/insights/rip-usps/

Why Traditional Advertising (Even Print) Is Still Important

With all the exciting “new” things you have to include in your marketing plan – Social Media, Mobile, SEM – it’s easy to lose site of your old friends like TV, Direct Mail, and Print. Don’t. It’s important to understand that each piece has its place in the marketing mix. A new study commissioned by [...]

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by on August 5, 2011  •  Permalink
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Posted by Michelle Yue on August 5, 2011

http://mascola.com/insights/why-traditional-advertising-even-print-is-still-important/

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