All posts tagged destination

Retro Ad of the Week: TWA, 1950′s

This is a prime example of a headline you should NOT use for a luxury brand. No one cares about product names and numbers; they want to know what they will get out of the experience. The pictures begin to show the luxury experience, but the headline doesn’t do it justice. In another ad, TWA [...]

No Comments
by on September 28, 2012  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , , , , , , , ,
Posted by Michelle Yue on September 28, 2012

http://mascola.com/insights/retro-ad-of-the-week-twa-1950s/

Retro Ad of The Week: Bahama Out Islands, 1968

Targeted directly at harried New Yorkers, I think this ad is almost perfect for its time. For any time, really. I look at it, and I want to be the girl in the ad. Not just because she looks better in a bikini than I do, but because she hasn’t a care in the world. [...]

No Comments
by on May 31, 2012  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , , , , , , , , , ,
Posted by Michelle Yue on May 31, 2012

http://mascola.com/insights/retro-ad-of-the-week-bahama-out-islands-1968/

Where Westin’s new campaign misses the mark.

Eye-catching visuals? Check. Simple, easy-to-get strategy? Check. So it’s a good campaign, right? I’m not so sure. Here are three big reasons why: 1.  The copy lacks truth. “Regular exposure to sunlight is the best natural source of vitamin D. That’s why our resorts lie in some of the most beautiful places in the world.” [...]

2 Comments
by on May 4, 2011  •  Permalink
Posted in Have you read?, Have you seen?
Tagged , , , , , ,
Posted by Michelle Yue on May 4, 2011

http://mascola.com/insights/where-westins-new-campaign-misses-the-mark/