You probably think of Content Marketing as a recent phenomenon. But while the Internet may have made Content Marketing easier to deliver and track, the concept has been around for a while. Last night I was a few pages into Mad Women by Jane Maas, which is supposed to give us an inside view into what [...]
All posts tagged content marketing
Content Marketing — Older Than the Hills, But Still Relevant
Posted by Michelle Yue on February 8, 2013
http://mascola.com/insights/content-marketing-older-than-the-hills-but-still-relevant/
Content Marketing is Not Enough, Especially for B2B
Ask yourself this question: Can your brand exist solely from sales to the people on your current content marketing list? If you answered yes, consider that the majority of people on your list are not going to lead to a sale. And there’s nothing wrong with that. Content marketing works, and today, it’s an essential [...]
Posted by Michelle Yue on April 20, 2012
http://mascola.com/insights/content-marketing-is-not-enough-especially-for-b2b/
Holland America’s Shining Example of Content Marketing, and How It Could Be Even Better
I came across Mariner magazine at my parents’ house this weekend, and was pleasantly surprised at what I found – a smart and apparently award-winning effort at content marketing, put forth by Holland America cruise lines. The magazine features onboard highlights (this month’s was the food issue), photos sent in by passengers, professional destination photography, and several [...]
Posted by Michelle Yue on June 29, 2011
http://mascola.com/insights/holland-americas-shining-example-of-content-marketing-and-how-it-could-be-even-better/
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