The 2012 edition of the Travelers Championship at the TPC River Highlands in Cromwell, CT was nothing short of spectacular. So spectacular, that I’d like to specifically acknowledge and applaud the title sponsor, Hartford-based Travelers, as well as the Tournament Director, Nathan Grube and his hard working staff. They have yet again effectively showcased our [...]
All posts tagged Connecticut
Travelers Continues To Do It the Right Way with PGA Tour
Posted by Greg Davis on July 5, 2012
http://mascola.com/insights/travelers-continues-to-do-it-the-right-way-with-pga-tour/
Target Wants to Get to Know You Better
Target has recently raised the bar for those national brands looking to “localize” themselves. Its aggressive new marketing campaign for its fresh food offering has recently landed in Connecticut, and it’s clear someone did their homework. The campaign was somewhat unimpressive in its beginning stages. A billboard in New Haven simply read, “A new haven [...]
Posted by John Paul Grego on September 30, 2011
http://mascola.com/insights/target-wants-to-get-to-know-you-better/
Tourism Marketing Returns to CT – Will the State Miss Their Mark?
After a long hiatus, the State of Connecticut has decided to reinvest in their marketing budget for tourism. The estimated $11.5 billion dollar industry has been without any outbound marketing initiative for two years, after budget cuts forced the Rell administration to cut back across the board. Unfortunately in this case, like many private sector [...]
Posted by Greg Davis on June 17, 2011
http://mascola.com/insights/tourism-marketing-returns-to-ct-will-the-state-miss-their-mark/
Hope at the High End at Least?
When The New York Times ran that headline on May 8, 2011, it did not include the question mark. I added it after reading the article, which claims to contain information that will show that the real estate market, while slumping badly nationally and in Connecticut, is experiencing “Hope” at the “High End.” Trouble is, I had [...]
Posted by Chuck Mascola on June 13, 2011
http://mascola.com/insights/hope-at-the-high-end-at-least/
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