Much has been written on the growing disconnect between the C-Suite and the marketing strategies within most companies. The pressure from stockholders, investors, and customers continues to drive the CEO to focus on immediate profits, company growth, and price-pressure. That’s understandable. While the life of a highly compensated corporate leader may seem rosy, the pressures [...]
All posts tagged CMO
You’re the CEO – Get a Handle on Marketing
Posted by Chuck Mascola on February 12, 2013
http://mascola.com/insights/youre-the-ceo-get-a-handle-on-marketing/
Is an MBA a Necessity or an Obstacle?
This question was posed to me recently by a national client who is actively searching for a new person to lead their internal marketing department, and it is worth a long, hard look. Certainly, it depends on the organization. In some situations, an advanced knowledge base in the complexities of business would be essential to the [...]
Posted by Chuck Mascola on February 8, 2012
http://mascola.com/insights/is-an-mba-a-necessity-or-an-obstacle/
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