I can picture the creative meeting in my head: “Well, it kind of looks like a sleigh.” “George, that is brilliant — brilliant!” “Even our name says Merry Christmas.” Well, not quite. But I’ll let that one slide.
No exclamation points. No sales language. Tons of white space. Could this really be an ad from the 60′s? Yup. The copy’s not great, but with James Bond taking up most of the page, who’s going to read it anyway? TRIVIA: While Sean Connery may be considered the iconic Bond, the longest serving James Bond [...]
Note to marketers: Probably best not to run ads like this in a down economy. Besides, any 80′s movie buff knows that guns and Christmas don’t mix:
The clothes may be outdated, but the message is still relevant. Perhaps now more than ever. The creative vision for this spot began when a plane was diverted to Ireland because of fog. You can read the whole story here.
It happens every year. The Christmas decor and merchandise start creeping into the department stores and the holiday TV spots start airing. Many say it creeps earlier and earlier every year. There is one store though that refuses to give way to the holiday push until it’s official. Haute department store Nordstrom puts it’s Jimmy Choo-clad foot down and [...]