All posts tagged change

How Corporations and Small Biz Can Play Nice in the Sandbox

If you’ve ever visited quaint, small-town destinations like Boothbay Harbor, or walked the city streets of say, Boston, in search of something different and hip, then you know the appeal of one-of-a-kind, independently owned shops. Sure, some are kitschy and filled with the same sweatshirts and refrigerator magnets you just saw in the last shop. [...]

Innovative Brands Can Do More Good Than They Realize

In the world of branding, innovation is about fulfilling a consumer need or want, perhaps one that the consumer doesn’t even know that they have yet. A few weeks ago, my colleague Kaitlin wrote a post on the importance of innovation and how it can affect a brand’s future. It’s something brands struggle with quite [...]