As I said in my earlier post about stock photos there are good and bad reasons for an art director/agency to use stock. I always prefer creating custom images for our campaigns, but when you need a photo from a location that’s far away, or there just isn’t a budget for a photo shoot, stock [...]
All posts tagged brands
Stocksy Makes Both Brands and Photographers Happy
Posted by Nick Healy on April 22, 2013
http://mascola.com/insights/stocksy-makes-both-brands-and-photographers-happy/
Everyone Loves an Underdog, Especially NCAA Corporate Partners
There’s going to be a surplus of glass slippers and ugly stepsisters floating around when the 2013 Men’s NCAA Tournament comes to a close. This year’s March Madness is already being considered the most unpredictable in the history of the Tournament, with over 12 major upsets in the first four rounds. By day two of the [...]
Posted by John Paul Grego on April 5, 2013
http://mascola.com/insights/everybody-loves-an-underdog-especially-ncaa-corporate-partners/
So What’s This Vine Thing All About?
It’s been nearly one month since Twitter announced their new short video tool, Vine, and it’s already weaving its way into pop culture and marketing plans alike. Apparently the video version of 140 characters is a 6-second, looping video. And while one might first liken them to the animated gif, leveraging the masses of Twitter with this [...]
Posted by Lauren Leitch on February 26, 2013
http://mascola.com/insights/so-whats-this-vine-thing-all-about/
Another Classic Logo Bites the Dust
Well, another famous logo design has been replaced recently. This past month American Airlines has revamped their identity, removing the iconic logo created in 1968 by Massimo Vignelli. And replacing it with a system created by FutureBrand. The new logo and overall identity by Futurebrand is nice. I can’t say that I see any major [...]
Posted by Nick Healy on February 4, 2013
http://mascola.com/insights/another-classic-logo-bites-the-dust/
The Art of Tchotchke
As the College Bowl season is approaching, speculations are starting to emerge, not with who the Bowl-eligible teams will be, but what will be in the champ’s gift baskets. Whether it’s the PlayStation 3, the $420 Best Buy gift card or Beats headphones by Dr. Dre, the swag in these gift baskets will generate tons and tons of [...]
Posted by Lauren Leitch on November 13, 2012
http://mascola.com/insights/the-art-of-tchotchke/
Generate Revenue with a Tiered Program. The Wealthy Still Want Them.
There’s a suite at New York Presbyterian that’s been likened to The Four Seasons. And hospitals all over the Western world offer elevated birthing experiences for anyone who will pay. So if hospitals, which cater to the masses, can elevate their brands by creating different, more luxurious experiences for the wealthy, your brand probably can [...]
Posted by Michelle Yue on August 9, 2012
http://mascola.com/insights/generate-revenue-with-a-tiered-program-the-wealthy-still-want-them/
When Your Brand Can Brag – and When It Can’t
Bragging is often frowned upon these days. Social media brought to the forefront what most ad agencies already knew: it’s all about the customer, not about the product. But some brands have earned the right to brag. Take Reese’s for example. They are perhaps the only brand that can get away with the one-word tagline: [...]
Posted by Michelle Yue on August 2, 2012
http://mascola.com/insights/when-your-brand-can-brag-and-when-it-cant/
Innovative Brands Can Do More Good Than They Realize
In the world of branding, innovation is about fulfilling a consumer need or want, perhaps one that the consumer doesn’t even know that they have yet. A few weeks ago, my colleague Kaitlin wrote a post on the importance of innovation and how it can affect a brand’s future. It’s something brands struggle with quite [...]
Posted by Michelle Yue on April 6, 2012
http://mascola.com/insights/innovative-brands-can-do-more-good-than-they-realize/
Tablets Are a Brand’s Best Friend
As my colleague Vin wrote a few weeks ago, tablet ownership nearly doubled over the holidays, and the predictions are that the numbers will continue to trend up. In fact, the holidays are just a snapshot of a much larger trend. According to comScore, the adoption rate of tablets is over triple that of Smartphones. [...]
Posted by Michelle Yue on March 8, 2012
http://mascola.com/insights/tablets-are-a-brands-best-friend/
Our Favorite Super Bowl Spots: Budweiser, 2009
Greg’s Pick: “American Dream” Ok, so my pick has always been a favorite of mine, and it uses humor, all while tugging a little at the heartstrings. Another A-B spot, this one features the world famous Clydesdales. In the spot, a young colt is shown walking through the meadow with two grown Clydesdales, and when [...]
Posted by Greg Davis on February 2, 2012
http://mascola.com/insights/our-favorite-super-bowl-spots-budweiser-2009/
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