Halfway across the world in Auckland, New Zealand, a dog’s life doesn’t seem so bad. Mini Cooper and The Society for the Prevention of Cruelty to Animals (SPCA) have teamed up to teach three adoptable dogs to drive. Since October, potential adopters, dog lovers and the like have been able to follow the progress of [...]
All posts tagged branding
Mini Cooper: Smart Dogs Make for Even Smarter PR Campaign
Posted by Lauren Leitch on December 13, 2012
http://mascola.com/insights/mini-cooper-smart-dogs-make-for-even-smarter-pr-campaign/
How Your Favorite Thanksgiving Brands Got Their Names
Before you pull up to the table and stuff yourself, let’s take a look at how some of America’s favorite Thanksgiving brands got their names: Jennie-o Turkey – The company was founded by Earl B. Olson in 1940, when he began raising turkeys. In 1949, he bought the former Farmers Produce Company of Willmar and [...]
Posted by Vin DiGioia on November 22, 2012
http://mascola.com/insights/how-your-favorite-thanksgiving-brands-got-their-names/
A Moment of Marketing Clarity: Re-positioning to Avoid Obsolescence
In the 1930’s, Noah McVicker developed a putty that could be used to clean coal residue from wallpaper. Following World War II, the market for his product dissipated as many homeowners transitioned from coal-based home heating to natural gas, resulting in a decrease in internal soot. McVicker’s nephew re-positioned his failing product as a modeling [...]
Posted by Vin DiGioia on October 8, 2012
http://mascola.com/insights/a-moment-of-marketing-clarity-re-positioning-to-avoid-obsolescence/
A Moment of Marketing Clarity: The Cost of Great Design
The original Nike logo cost $35. The current iteration of the Pepsi brand cost $1,000,000. The Twitter bird was purchased for under $10 from a stock photo service. There is no set price tag for great design. Design is great when it motivates your audience.
Posted by Vin DiGioia on September 18, 2012
http://mascola.com/insights/a-moment-of-marketing-clarity-the-cost-of-great-design/
QR Codes: What You Can Learn from Bananas
I took this photo of a Del Monte banana I was about to eat on my commute into the office last week. As I sat in my car, before pulling out of the driveway, I scanned the QR Code out of sheer curiosity and was taken to a well-done 5-minute video on YouTube. And I [...]
Posted by Greg Davis on August 7, 2012
http://mascola.com/insights/qr-codes-what-you-can-learn-from-bananas/
Jay-Z Designed My Logo
Can you say this about your logo? Well that is what the new Brooklyn Nets basketball team is saying. Co-owner Jay-Z was apparently the creative director on this project (although after doing a quick search online it looks like it was created by designer Timmothy Morris, who has done lots of work for Jay-Z and [...]
Posted by Nick Healy on May 3, 2012
http://mascola.com/insights/jay-z-designed-my-logo/
Add Citizens Bank to the Customer Service Wall of Shame
It’s almost a joke to use the words “customer service” and “bank” in the same sentence. Things have gotten so bad out there that big banks simply no longer care about things like customer retention and customer satisfaction. They are content to let bottom-line pressures drive business decisions that chase their own customers out the [...]
Posted by Chuck Mascola on January 12, 2012
http://mascola.com/insights/add-citizens-bank-to-the-customer-service-wall-of-shame/
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