When I first started out as a young copywriter, I learned fast that when it came to luxury brands, there was a certain line that couldn’t be crossed. Irreverence was reserved for fun, young, grassroots brands. Luxury brands were to be given the white glove treatment. But as Gen X and Gen Y consumers unleash [...]
All posts tagged brand strategy
Is Your Brand Strategy Getting Stale?
When you have a strategy that’s worked for a long time, it’s easy to get complacent. You think if business has always come to you, it will continue to do so. But just because you had a good brand strategy once does not mean it will be a good strategy forever more. Times change. Demographics [...]
Posted by Michelle Yue on March 14, 2012
http://mascola.com/insights/is-your-brand-strategy-getting-stale/
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