The original Nike logo cost $35. The current iteration of the Pepsi brand cost $1,000,000. The Twitter bird was purchased for under $10 from a stock photo service. There is no set price tag for great design. Design is great when it motivates your audience.
All posts tagged brand positioning
A Moment of Marketing Clarity: The Cost of Great Design
Posted by Vin DiGioia on September 18, 2012
http://mascola.com/insights/a-moment-of-marketing-clarity-the-cost-of-great-design/
Buick Becomes a New Brand in a New Land
Great article this week in the New York Times on the perceptions and stereotypes associated with automobile brands in China. In it, the writer highlights how vastly different Chinese consumers view certain manufacturers. General Motors’ Buick brand, in particular, is a great example because it has taken on a completely different identity in China than [...]
Posted by Vin DiGioia on November 17, 2011
http://mascola.com/insights/buick-becomes-a-new-brand-in-a-new-land/
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