The original Nike logo cost $35. The current iteration of the Pepsi brand cost $1,000,000. The Twitter bird was purchased for under $10 from a stock photo service. There is no set price tag for great design. Design is great when it motivates your audience.
Great article this week in the New York Times on the perceptions and stereotypes associated with automobile brands in China. In it, the writer highlights how vastly different Chinese consumers view certain manufacturers. General Motors’ Buick brand, in particular, is a great example because it has taken on a completely different identity in China than [...]