Notoriously strict when it comes to merchandise licenses, Disney has recently loosened the rules, lending their brand to some products that will help them reconnect with former fans. As they opened the Disney Vault yesterday to release the most famous and beloved princess story of all time, Cinderella, merchandise lines have been cropping up targeted not at young [...]
All posts tagged brand licensing
Fashion and Beauty Brands Work Some Disney Magic
Posted by Lauren Leitch on October 3, 2012
http://mascola.com/insights/fashion-and-beauty-brands-work-some-disney-magic/
Cinnabon Follows the Krispy Kreme Ride to Oblivion
A few years ago, when the troubles of a faltering worldwide economy had not yet landed at our doorstep, we all went wild for Krispy Kreme doughnuts. Yes, doughnuts, hot off the production line, beckoning the passer-by with glowing, neon “Hot NOW!” signs in the window, completely occupied the minds and stomachs of those Americans lucky enough [...]
Posted by Chuck Mascola on November 18, 2011
http://mascola.com/insights/cinnabon-follows-the-krispy-kreme-ride-to-oblivion/
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