In this day and age, a lot of marketers are quick to dismiss Direct Mail. But when done right, Direct Mail can be a much more effective way to reach your target audience (a surprising number of consumers actually prefer direct mail over emails). If your marketing strategy points you in the direction of Direct Mail, you’ll [...]
All posts tagged Bloomingdales
Luxury Retailers, Watch Your Backs
The other day I saw an article about how Macy’s flagship store on Herald Square will have a whole new floor devoted to luxury. Really, a whole floor? I remember when the entire store was actually considered high-end. Not high-end like Bloomies or Nordstrom, but not too far behind. Now they are more like Filene’s Basement used to [...]
Posted by Michelle Yue on November 8, 2011
http://mascola.com/insights/luxury-retailers-watch-your-backs/
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