There are three key elements to a successful outdoor campaign: creative, location and timing. That statement seems absurdly obvious, but somehow many advertisers still seem to be missing the mark. Just recently I saw three billboards that left me scratching my head: VICTIM #1 RUTH’S CHRIS STEAK HOUSE (Board located on the corner of Church and [...]
All posts tagged billboards
Target Wants to Get to Know You Better
Target has recently raised the bar for those national brands looking to “localize” themselves. Its aggressive new marketing campaign for its fresh food offering has recently landed in Connecticut, and it’s clear someone did their homework. The campaign was somewhat unimpressive in its beginning stages. A billboard in New Haven simply read, “A new haven [...]
Posted by John Paul Grego on September 30, 2011
http://mascola.com/insights/target-wants-to-get-to-know-you-better/
Spelling and Grammatical Errors on Billboards Are No Laughing Matter
Sure, we’ve all seen grammatical and spelling errors on billboards and other signs that make us laugh. The ones you look at when you’re supposed to be doing work. C’mon, you know you do it. Well, it may be funny for you, but for every chuckle or guffaw that exits your lips, there’s a brand [...]
Posted by Michelle Yue on July 5, 2011
http://mascola.com/insights/spelling-and-grammatical-errors-on-billboards-are-no-laughing-matter/
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