It’s interesting to look at how brands evolve over the years. Here we have a 1928 Cadillac ad that focuses on the details and performance benefits of the car. Then, 34 years later, you see the evolution of a luxury brand as it taps into the emotions of its audience – the rush you get when you pull [...]
-
Recent Posts
-
Bookmarks
All posts tagged benefits-based advertising
Retro Ad of the Week: Cadillac (1928 & 1962)
Posted in Retro Ad of the Week
Posted by Michelle Yue on December 28, 2011
http://mascola.com/insights/retro-ad-of-the-week-cadillac-1928-1962/
More about Mascola Group
• About the Agency
• Client Porfolio
Mascola Group
434 Forbes Avenue
New Haven, CT 06512
Web: www.mascola.com
E: contact@mascola.com
P: (203) 469-6900
Join Our Mailing List
Tags
advertising affluent affluent marketing Apple automobile advertising brand brand damage branding brands customer service direct mail events facebook fashion halloween halloween advertising Halloween Marketing holiday advertising iPad iphone logo design luxury luxury brand luxury brands luxury cars luxury marketing luxury travel mad men season 6 marine marketing marketing mascola group mobile PR print retro ad retro ad of the week retro ads smartphones social media Technology The Ads of Christmas Past travel twitter vintage ads viral videoArchives
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
Meta


