All posts tagged benefits-based advertising

Retro Ad of the Week: Cadillac (1928 & 1962)

It’s interesting to look at how brands evolve over the years. Here we have a 1928 Cadillac ad that focuses on the details and performance benefits of the car. Then, 34 years later, you see the evolution of a luxury brand as it taps into the emotions of its audience – the rush you get when you pull [...]