Not the cars, their radio campaigns. Both of them are taking a similar approach – storytelling. But they do it very differently from one another. And if you ask me, they are both so close to doing it right. So close. There are two elements of broadcast storytelling that make it work for brands – [...]
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What If Subaru and Fiat Had a Baby Together?
Posted in Have you heard?
Posted by Michelle Yue on December 21, 2011
http://mascola.com/insights/what-if-subaru-and-fiat-had-a-baby-together/
The Greatest Rivalry in Sports History Now has a Commercial to Match
The three installments of New Era’s recently released “Yankees/Red Sox Rivalry” campaign may arguably be some of the greatest sports commercials of all time. That’s a bold statement considering most Americans may never see them. Yet what they lack in mass appeal, these spots make up for in authenticity and pure comedic genius. So what [...]
Posted in Have you seen?
Tagged Alec Baldwin, authenticity, John Krasinski, mlb, NESN, Red Sox, TV spots, viral video, Yankees, YES Network
Posted by John Paul Grego on June 22, 2011
http://mascola.com/insights/the-greatest-rivalry-in-sports-history-now-has-a-commercial-to-match/
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