When it comes to reaching the wealthy, luxury brands are often careful about who is seeing their message. Because of this, print tends to be a very significant part of a luxury brand’s media buy, due to the ability to target niches and groups of especially wealthy people. And while many affluent brands are taking [...]
All posts tagged aspiring affluent
Outdoor: Everybody Sees It, Even the Rich
Posted by Lauren Leitch on June 20, 2012
http://mascola.com/insights/outdoor-everybody-sees-it-even-the-rich/
Customer Service to the Affluent: Don’t Overdo It
In Pretty Woman, Julia Roberts’ character is disrespected by a saleswoman in a posh store. An embarrassed Julia leaves, only to return the next day with her wealthy hero, played by Richard Gere, who promptly urges the apologetic store manager to ramp up the customer service that was denied to Julia: “I think we need [...]
Posted by Chuck Mascola on February 24, 2012
http://mascola.com/insights/customer-service-to-the-affluent-dont-overdo-it/
Have the Young and Rich Forgotten About Horse Racing?
For years the allure of the sport of horse racing has drawn in thousands of affluent consumers from around the globe. But, recently the numbers of those attending horse racing tracks and pari-mutuel gaming facilities and casinos to wager on the sport have declined. It’s been said that the industry as a whole fears that [...]
Posted by Greg Davis on November 3, 2011
http://mascola.com/insights/have-the-young-and-rich-forgotten-about-horse-racing/
Luxury Tailgating? How the Rich Do Football.
Perhaps one of America’s favorite pastimes is tailgating – the art of cooking food, drinking beer, and listening to music while tossing around a pigskin outside a college or pro football stadium with anywhere from 40-100,000 of your closest friends all in the name of a good time. A recent trend that is popping up [...]
Posted by Greg Davis on August 31, 2011
http://mascola.com/insights/luxury-tailgating-how-the-rich-do-football/
The Rise of Secondhand Luxury, and What It Means for Affluent Brands
Looking good has its price. And when it comes to high fashion, that price is often marked up about 300%. Average consumers have historically gone to extreme measures to capture the couture look, while working with a McDonald’s budget. Some venture to Canal St. to purchase the best knockoff handbags $30 can buy. Others take [...]
Posted by John Paul Grego on May 31, 2011
http://mascola.com/insights/the-rise-of-secondhand-luxury-and-what-it-means-for-affluent-brands/
More about Mascola Group
• About the Agency
• Client Porfolio
Mascola Group
434 Forbes Avenue
New Haven, CT 06512
Web: www.mascola.com
E: contact@mascola.com
P: (203) 469-6900
Join Our Mailing List
-
