When making a purchase consumers want the product to be designed by the professionals and geniuses in the particular industry. But sometimes the core consumers are the industry geniuses (and vice versa). In a sea of boring electronics ads, a fun headline sets this Memorex ad apart. FUN FACT : The first programmable universal remote [...]
All posts tagged Apple
A Eulogy for Apple Ads
Farewell creativity. Goodbye subtle yet clever simplicity… So long sweet dancing silhouettes… You will be missed. You had a good run. And you were loved by millions. Revered, even. Sure, you motivated people to buy a product. But you also inspired people to innovate, to pioneer, to “think different.” Even when you weren’t inspiring us, [...]
Posted by Michelle Yue on August 3, 2012
http://mascola.com/insights/a-eulogy-for-apple-ads/
When Your Brand Can Brag – and When It Can’t
Bragging is often frowned upon these days. Social media brought to the forefront what most ad agencies already knew: it’s all about the customer, not about the product. But some brands have earned the right to brag. Take Reese’s for example. They are perhaps the only brand that can get away with the one-word tagline: [...]
Posted by Michelle Yue on August 2, 2012
http://mascola.com/insights/when-your-brand-can-brag-and-when-it-cant/
Innovative Brands Can Do More Good Than They Realize
In the world of branding, innovation is about fulfilling a consumer need or want, perhaps one that the consumer doesn’t even know that they have yet. A few weeks ago, my colleague Kaitlin wrote a post on the importance of innovation and how it can affect a brand’s future. It’s something brands struggle with quite [...]
Posted by Michelle Yue on April 6, 2012
http://mascola.com/insights/innovative-brands-can-do-more-good-than-they-realize/
Tablets Are a Brand’s Best Friend
As my colleague Vin wrote a few weeks ago, tablet ownership nearly doubled over the holidays, and the predictions are that the numbers will continue to trend up. In fact, the holidays are just a snapshot of a much larger trend. According to comScore, the adoption rate of tablets is over triple that of Smartphones. [...]
Posted by Michelle Yue on March 8, 2012
http://mascola.com/insights/tablets-are-a-brands-best-friend/
Which Brand Is Your Brand Most Compatible With?
Take a moment to step out of the market in which you operate directly and look at the verticals that surround you – think of it as an out-of-market experience. Instead of focusing on your competitors (although it is important to have an edge on them), consider brands that yours can relate to, that you’re not in [...]
Posted by Kaitlin Randall on February 29, 2012
http://mascola.com/insights/which-brand-is-your-brand-most-compatible-with/
Without a USP, Your Brand is DOA
I was driving to work the other day, cruising down I91 into New Haven when I noticed a peculiar digital board. It was made up of four words: “Graduate Studies at Southern.” It caught my eye partially because it mentioned my alma mater (Southern Connecticut State University), and partially because it was devoid of Southern’s signature blue and white [...]
Posted by Kaitlin Randall on January 19, 2012
http://mascola.com/insights/without-a-usp-your-brand-is-doa/
The Ads of Christmas Past: Verizon (2009) “Island of Misfit Toys”
This is not only one of my favorite Christmas commercials – it’s one of my favorite commercials of all time. Period. I’ll admit, it’s partially because “Island of Misfit Toys” is my favorite scene in Rudolph the Red-Nosed Reindeer. But mainly it’s because it was such an ingenious way to express what was not too long ago a [...]
Posted by Michelle Yue on December 9, 2011
http://mascola.com/insights/the-ads-of-christmas-past-verizon-2009-island-of-misfit-toys/
Why Does B&H Shortchange Its Brand with Bad Radio?
Anyone who lives in the New York metro area is likely familiar with B&H, a place that has often been described to me as the Disney World of camera stores. I myself have never been inside the Manhattan Superstore, but I have heard about this electronics Mecca from many photographers – both amateur and professional. [...]
Posted by Michelle Yue on November 16, 2011
http://mascola.com/insights/why-does-bh-shortchange-its-brand-with-bad-radio/
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