A recent study done by Simply Measured, a company specializing in social media analytics, reported that 40% of Top Brands (Interbrand’s Top 100) are using Instagram. What’s more, the most active brands on the list are luxury brands. It’s not surprising that brands like BMW, Hermes and Tiffany have found an affinity for a social media vehicle that centers around [...]
All posts tagged affluent
Luxury Brands Rock Instagram
Posted by Lauren Leitch on August 20, 2012
http://mascola.com/insights/luxury-brands-rock-instagram/
Generate Revenue with a Tiered Program. The Wealthy Still Want Them.
There’s a suite at New York Presbyterian that’s been likened to The Four Seasons. And hospitals all over the Western world offer elevated birthing experiences for anyone who will pay. So if hospitals, which cater to the masses, can elevate their brands by creating different, more luxurious experiences for the wealthy, your brand probably can [...]
Posted by Michelle Yue on August 9, 2012
http://mascola.com/insights/generate-revenue-with-a-tiered-program-the-wealthy-still-want-them/
Outdoor: Everybody Sees It, Even the Rich
When it comes to reaching the wealthy, luxury brands are often careful about who is seeing their message. Because of this, print tends to be a very significant part of a luxury brand’s media buy, due to the ability to target niches and groups of especially wealthy people. And while many affluent brands are taking [...]
Posted by Lauren Leitch on June 20, 2012
http://mascola.com/insights/outdoor-everybody-sees-it-even-the-rich/
Luxury Watches and Threads on a Man Named ‘Bubba’?
PGA Tour championship golfer, and the latest champion of The Masters, Bubba Watson has been slowly changing the face of the game, partially through his shot making ability, partially through his open, honest emotional persona, and part through his fashion. Yes, fashion. The three-time Tour winner is sponsored by club-maker Ping (www.ping.com), designer apparel brand, [...]
Posted by Greg Davis on May 22, 2012
http://mascola.com/insights/luxury-watches-and-threads-on-a-man-named-bubba/
Customer Service to the Affluent: Don’t Overdo It
In Pretty Woman, Julia Roberts’ character is disrespected by a saleswoman in a posh store. An embarrassed Julia leaves, only to return the next day with her wealthy hero, played by Richard Gere, who promptly urges the apologetic store manager to ramp up the customer service that was denied to Julia: “I think we need [...]
Posted by Chuck Mascola on February 24, 2012
http://mascola.com/insights/customer-service-to-the-affluent-dont-overdo-it/
Luxury Watch Brands: Differentiate or Die
Just like all other categories in the world of bling, watch sales have been struggling along since the fall of the economy. But even before that, there was that gnawing question: would the use of mobile phones put watch factories out of business? Well, the answer back in 2006 was no. Affluent and aspiring affluent [...]
Posted by Michelle Yue on July 13, 2011
http://mascola.com/insights/luxury-watch-brands-differentiate-or-die/
Are the Affluent Growing Tired of Technology?
Remember when you took your first driving lesson? Fasten your seat belts… Check your mirrors… Adjust your seat… Obey speed limits… Decipher a slew of signs. It was all a bit overwhelming at first, but with a little time and experience behind the wheel, it became old hat. The same can be said for [...]
Posted by Vin DiGioia on June 6, 2011
http://mascola.com/insights/are-the-affluent-growing-tired-of-technology/
Shackleton’s Whisky: A Likely Homerun with Affluent Audiences
Apparently, connoisseurs of fine whisky will go to the ends of the earth to enjoy a good drink. A Glasgow distillery is betting that a whole lot of people will want to sip the Scotch that Sir Ernest Shackleton had with him on his Antarctic adventure. Three crates of the explorer’s whisky spent a century [...]
Posted by Jeff Blumenfeld on June 2, 2011
http://mascola.com/insights/shackleton%e2%80%99s-whisky-a-likely-homerun-with-affluent-audiences/
Is mocking the affluent the new way to advertise?
I’ve noticed a new trend with mass consumer brands – mocking the lifestyle of the ultra-affluent. Kia’s new print advertisement and Direct TV’s televisions spots (second spot here) show extremely over-the-top wealth. The basic premise is, I have the money to buy anything (even a miniature giraffe) but on certain items I would rather spend [...]
Posted by Nick Healy on May 5, 2011
http://mascola.com/insights/is-mocking-the-affluent-the-new-way-to-advertise/
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