All posts tagged ads

Should Your Brand Go Retro?

The task of coming up with new promotions and marketing efforts can be a lot of fun. But when it comes down to it, the goal is to initiate programs that will ultimately be successful, whether that means gaining new customers or making more money. If you’re on the hunt for your brand’s next big [...]

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by on May 14, 2012  •  Permalink
Posted in Have you considered?
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Posted by Kaitlin Randall on May 14, 2012

http://mascola.com/insights/should-your-brand-go-retro/

Our Favorite Super Bowl Spots: Volkswagen, 2011

Kaitlin’s Pick: “The Force” If you’ve ever dressed up as your favorite character and tore around the house, hoping that somehow, your costume would give you powers, then you understand the magic of this 2011 Super Bowl commercial. I know that doesn’t explain what Star Wars has to do with Volkswagen, but it certainly demonstrates [...]

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by on January 25, 2012  •  Permalink
Posted in Our Favorite Super Bowl Spots
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Posted by Kaitlin Randall on January 25, 2012

http://mascola.com/insights/our-favorite-superbowl-spots-volkswagen-2011/

Why Ads Are Like Foreplay

(Headline) the silent sweep of lips over the neckline (Visual) the kiss, slow, with tongue of course (Body Copy 1) the warmth of hands on the waist… (Body Copy 2) the hips… (Body Copy 3) the inner thigh… (Call to Action) anywhere that’s not quite “the spot,” but almost. Need a cold shower? Good. That [...]

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by on May 25, 2011  •  Permalink
Posted in Have you considered?
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Posted by Michelle Yue on May 25, 2011

http://mascola.com/insights/why-ads-are-like-foreplay/