All posts tagged 1928

Retro Ad of the Week: Hawaii Tourism (1928)

Remember when Hawaii was “The World’s New Island Playground”? Of course you don’t – you weren’t born yet. Your parents probably weren’t either. Interesting that they chose to use surfing – as opposed to the unmatched beauty – to sell vacations, even as they recommend it as an extension of a trip to surf-centric California. So [...]

No Comments
by on January 11, 2012  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , , , , ,
Posted by Michelle Yue on January 11, 2012

http://mascola.com/insights/retro-ad-of-the-week-hawaii-tourism-1928/

Retro Ad of the Week: Cadillac (1928 & 1962)

It’s interesting to look at how brands evolve over the years. Here we have a 1928 Cadillac ad that focuses on the details and performance benefits of the car. Then, 34 years later, you see the evolution of a luxury brand as it taps into the emotions of its audience – the rush you get when you pull [...]

No Comments
by on December 28, 2011  •  Permalink
Posted in Retro Ad of the Week
Tagged , , , , , , , , , , , ,
Posted by Michelle Yue on December 28, 2011

http://mascola.com/insights/retro-ad-of-the-week-cadillac-1928-1962/