If you ran this ad today, you’d likely be on the “naughty” list of health boards and concerned mothers everywhere. But back in 1937 things were different. Santa had priorities. How could he deliver all those toys in such a short amount of time with a rough, scratchy throat? He just hid a pack in his boot, jumped in the sleigh, and got it done like a champ. Better hide your booze though — this kind of Santa looks like he’s got a hankering for something stronger than egg nog. Merry Christmas!!

FUN FACT: There is a fantastic (though erroneous) rumor that Lucky Strike got its name because it randomly included a marijuana cigarette mixed in with the regular tobacco in certain boxes. If you picked up one of these random packs, it was your “Lucky Strike.” (Source: Snopes.com)