Insights for Destination & Leisure Marketers

Retro Ad of the Week: TWA, 1952

January 4 | Posted by: | Retro Ad of the Week, Travel

TWA airline marketing

Even in 1952, the best strategic approach for leisure marketing was to focus on experience.┬áNotice how in this ad TWA does not emphasize surface factors like price. Instead, they focus on the value of the experience that travelers can enjoy. The headline, “Have Dinner with the Stars,” adds a feeling of luxury to the TWA brand. The idea: traveling with TWA makes you a “star.” A sentiment that barely exists in airline marketing today.

FUN FACT: The TWA Flight Center at JFK Airport was featured prominently in the movie Catch Me If You Can, even though Leonardo DiCaprio played a fake PanAm pilot. (Source: UntappedCities.com)