Retro Ad of the Week: TWA, 1952
Even in 1952, the best strategic approach for leisure marketing was to focus on experience. Notice how in this ad TWA does not emphasize surface factors like price. Instead, they focus on the value of the experience that travelers can enjoy. The headline, “Have Dinner with the Stars,” adds a feeling of luxury to the TWA brand. The idea: traveling with TWA makes you a “star.” A sentiment that barely exists in airline marketing today.