When making a purchase consumers want the product to be designed by the professionals and geniuses in the particular industry. But sometimes the core consumers are the industry geniuses (and vice versa). In a sea of boring electronics ads, a fun headline sets this Memorex ad apart.

FUN FACT : The first programmable universal remote was invented in 1987, by a start up company called CL 9. CL 9 was started by Steven Wozniak, the inventor of the Apple I and II.  (Source:  Wikipedia)