Insights for Destination & Leisure Marketers

Retro Ad of the Week: Matson Lines, 1950

October 12 | Posted by: | Retro Ad of the Week

cruise line ad messages

For my whole life, I’ve heard endless stories of the honeymoon my parents enjoyed in Hawaii. So this retro ad from Matson Lines really caught my eye. It doesn’t matter whether it was the Tom Cruise look-alike in the lower, right-hand corner that got my attention, or the feeling from the ad that Hawaii is […]

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Social Media + Tourism: Tips to Keep the Turnstiles Turning

social media for tourist destinations

More and more, we see big-name brands using unorthodox approaches to social media. Take Wendy’s and their #nuggsforcarter campaign. A single tweet amassed nearly 3.42 million retweets, free publicity for the chain restaurant, and undisputed favor among its fans. Then there’s Always and their #LikeAGirl campaign. They encouraged audiences to challenge gender stereotypes, while aligning their name with a […]

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Retro Ad of the Week: Virgin Airlines, 1986

September 8 | Posted by: | Retro Ad of the Week

airline travel advertising

Retro airline ads usually feature either a stewardess, a plane flying overhead, or a beautiful destination where the plane will land. But what about Winston Churchill? For Virgin Airlines, it was the perfect visual fit. They took one of the most admired leaders in British history, and associated the brand with all of his admired […]

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