Insights for Destination & Leisure Marketers

Retro Ad of the Week: TWA, 1952

January 4 | Posted by: | Retro Ad of the Week, Travel

TWA airline marketing

Even in 1952, the best strategic approach for leisure marketing was to focus on experience. Notice how in this ad TWA does not emphasize surface factors like price. Instead, they focus on the value of the experience that travelers can enjoy. The headline, “Have Dinner with the Stars,” adds a feeling of luxury to the TWA […]

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Looking Ahead: Destination & Lifestyle Marketing Goals for 2018

Destination & Lifestyle Marketing Goals for 2018

At Mascola, we love the start of the new year. New projects, new campaigns, new ambitions. It’s a blank page, and everything seems ready for the taking. After all, resolutions don’t have to be tied to personal goals; they work for business objectives as well. With that in mind, take a page from our playbook. […]

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A Break from the Commercial Break

December 23 | Posted by: | Consider This, Seasonal

kind words

The year winds down. And the holidays take over our lives. Just when we should be slowing down and savoring the season, we are driven to do more, see more, spend more, experience more. Consider a quest for less. Maybe, in these final days of the year, we should try to focus on each other. […]

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