Insights for Destination & Leisure Marketers

What Facebook’s Big Augmented Reality Plans Mean for Attractions

Last week, Facebook CEO Mark Zuckerberg delivered what many consider to be a significant blow to Snapchat’s core product concept. At the 2017 Facebook Developer’s Conference, F8, Zuckerberg announced that his social network will not only finally take the plunge into interactive camera integration, but also become a pioneer in converging social media and augmented reality (AR). From interactive […]

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Cause Marketing: Where Did Buzz the Bee Go?

cheerios cause marketing

Perhaps you’ve noticed someone missing from the cereal aisle recently… our good friend Buzz, mascot of Honey Nut Cheerios, has gone AWOL. Honey Nut Cheerios has done something unprecedented. They’ve pulled their ever-faithful mascot, Buzz from all marketing, product packaging, and brand materials. But why? The world’s pollinators are in danger. Often seen as pests […]

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Retro Ad Of The Week: Hilton Hotels, 1975

Retro Ad

Retro hotel advertisements of the past were usually pretty predictable.  Illustrations of people enjoying the amenities of their rooms. Pictures of the on-site natural beauty (check out this Sheraton-Waikiki retro ad). This simple structure was product focused, emphasizing the hotel itself. Bucking the trend, this retro ad takes an alternate route – Hilton Hotels focused instead on the quality of service they provide. […]

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