Insights for Destination & Leisure Marketers

Rolling the Dice With YouTube Ad Placement: Can Google Regain Trust?

Google has run into a controversy that caused some of America’s top advertisers, like Johnson & Johnson, Verizon and AT&T, to pull away from advertising on YouTube. The problem? Lack of choice when it comes to YouTube ad placement. Without choice, brands like these run the risk of appearing next to video content promoting terrorism and hate. Clearly, no one […]

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Retro Ad Of the Week: Bronx Zoo

March 23 | Posted by: | Retro Ad of the Week

bronx zoo advertising

Would this snaggletoothed, red-eyed, aggressive-looking gorilla entice you to go to the Bronx Zoo? Not likely in 2017, as today’s families tend to look for friendlier photos of the animals in peaceful settings. The zoo ads we typically see today feature animals lounging happily around their habitats. This is no surprise, as zoos have changed a lot over the […]

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Content Marketing for Museums: Check Your Social Skills

Content Marketing for Museums

Pinterest and Instagram have gone highbrow. For the first time, social networks like these have become the primary venue by which consumers discover art. While this is great news for venues that actually sell artwork, this statistic can be a challenge when it comes to content marketing for museums. (Or it could be a windfall if you play […]

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Retro Ad Of The Week: Aer Lingus, 1965

March 16 | Posted by: | Retro Ad of the Week

irish airline ad

Happy early St. Patrick’s Day! In 1965, Aer Lingus, the Irish International Airline, enticed tourists to Ireland with this colorful ad. While Ireland may be known for its countryside, cities, and pubs, this ad promoted activities like fishing, golf and horseback riding. It’s strategically and visually a very unique approach, especially for the 1960s. One that still makes […]

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